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Which of the following is most likely sold in a monopolistically competitive market?


A) sports drinks
B) cable TV programming
C) a share of McDonald's stock
D) sunglasses

E) All of the above
F) B) and C)

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Which of the following is not a characteristic of monopolistic competition?


A) a large number of sellers
B) firms are price takers
C) free entry into the market
D) a differentiated product

E) A) and B)
F) B) and C)

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Figure 16-2. The figure is drawn for a monopolistically competitive firm. Figure 16-2. The figure is drawn for a monopolistically competitive firm.   -Refer to Figure 16-2. In order to maximize profit, the firm will charge a price of A)  $16. B)  $24. C)  $32. D)  $36. -Refer to Figure 16-2. In order to maximize profit, the firm will charge a price of


A) $16.
B) $24.
C) $32.
D) $36.

E) All of the above
F) A) and D)

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A firm can signal the high quality of its product by


A) spending nothing on advertising to convey that the product is so good that the firm does not even need to advertise.
B) spending a large amount of money on advertising.
C) getting a patent for the product.
D) not worrying about getting a patent for the product.

E) A) and D)
F) A) and B)

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Figure 16-12 Figure 16-12   -Refer to Figure 16-12. If this firm minimized cost, how much output will it produce? -Refer to Figure 16-12. If this firm minimized cost, how much output will it produce?

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Consider monopoly, monopolistic competition, and perfect competition. In which of these three market structures does a profit-maximizing firm experience zero economic profit?


A) perfect competition only
B) perfect competition and monopolistic competition only
C) perfect competition, monopolistic competition, and monopoly
D) The answer cannot be determined without knowing whether the market is in the long run or short run.

E) C) and D)
F) None of the above

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Figure 16-3 This figure depicts a situation in a monopolistically competitive market. Figure 16-3 This figure depicts a situation in a monopolistically competitive market.   -Refer to Figure 16-3. Which of the following will occur in the long run in this industry? A)  Firms will exit this industry. B)  Firms will enter this industry. C)  This firm will continue to earn positive economic profits. D)  This firm will incur losses. -Refer to Figure 16-3. Which of the following will occur in the long run in this industry?


A) Firms will exit this industry.
B) Firms will enter this industry.
C) This firm will continue to earn positive economic profits.
D) This firm will incur losses.

E) C) and D)
F) A) and D)

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The product-variety externality states the benefits to consumers from the introduction of a new product.

A) True
B) False

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There are four basic types of market structure.

A) True
B) False

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Figure 16-9 The figure is drawn for a monopolistically-competitive firm. Figure 16-9 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-9. In response to the situation represented by the figure, we would expect A)  new firms to enter the market. B)  some of the firms that are currently in the market to exit. C)  this firm's profit to move from its current value toward a positive value. D)  None of the above are correct. -Refer to Figure 16-9. In response to the situation represented by the figure, we would expect


A) new firms to enter the market.
B) some of the firms that are currently in the market to exit.
C) this firm's profit to move from its current value toward a positive value.
D) None of the above are correct.

E) A) and B)
F) B) and C)

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A monopolistically competitive firm


A) charges a price that is equal to marginal cost.
B) experiences a zero profit in the long run.
C) produces at the efficient scale in the long run.
D) All of the above are correct.

E) A) and C)
F) All of the above

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When a market is monopolistically competitive, the typical firm in the market is likely to experience a


A) positive profit in the short run and in the long run.
B) positive or negative profit in the short run and a zero profit in the long run.
C) zero profit in the short run and a positive or negative profit in the long run.
D) zero profit in the short run and in the long run.

E) A) and B)
F) C) and D)

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A firm has the following cost structure: A firm has the following cost structure:   If this firm is in a typical perfectly competitive market, in the long run it will likely produce A)  8 or fewer units of output. B)  10 units of output. C)  more than 10 units of output. D)  None of the above are necessarily correct because there is not enough information to tell. If this firm is in a typical perfectly competitive market, in the long run it will likely produce


A) 8 or fewer units of output.
B) 10 units of output.
C) more than 10 units of output.
D) None of the above are necessarily correct because there is not enough information to tell.

E) A) and B)
F) B) and C)

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Figure 16-2. The figure is drawn for a monopolistically competitive firm. Figure 16-2. The figure is drawn for a monopolistically competitive firm.   -Refer to Figure 16-2. If the average variable cost is $26 at the profit­maximizing quantity, and if the firm's profit is $40 at that quantity, then its fixed costs amount to A)  $12. B)  $152. C)  $200. D)  $240. -Refer to Figure 16-2. If the average variable cost is $26 at the profit­maximizing quantity, and if the firm's profit is $40 at that quantity, then its fixed costs amount to


A) $12.
B) $152.
C) $200.
D) $240.

E) A) and B)
F) C) and D)

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When a firm exits a monopolistically competitive market, the individual demand curves faced by all remaining firms in that market will


A) shift in a direction that is unpredictable without further information.
B) shift to the right.
C) shift to the left.
D) remain unchanged. It is the supply curve that will shift.

E) A) and D)
F) A) and C)

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Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry. Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry.   -Refer to Table 16-2. Which industry is the most competitive? A)  Industry J B)  Industry K C)  Industry L D)  Industry M -Refer to Table 16-2. Which industry is the most competitive?


A) Industry J
B) Industry K
C) Industry L
D) Industry M

E) B) and D)
F) A) and B)

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Scenario 16-6 Ike's Ice Cream has decided to open a new ice cream parlor in Mayville, MS. The market for ice cream parlors is monopolistically competitive. -Refer to Scenario 16-6. As a result of the new Ike's Ice Cream parlor, consumers living in and visiting Mayville are likely to experience a


A) business-stealing externality, which harms producers.
B) business-stealing externality, which benefits producers.
C) product-variety externality, which harms consumers.
D) product-variety externality, which benefits consumers.

E) All of the above
F) C) and D)

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Senator Hubris wants to pass a law that would require all monopolistically competitive firms to operate at their efficient scale. If this law were to pass and be enforced, we would expect that monopolistically competitive firms would


A) see their profits increase.
B) break even.
C) lose money.
D) not really be affected by the law.

E) All of the above
F) B) and C)

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In which of the following product markets are we likely to observe the largest amount of advertising?


A) markets with highly differentiated products
B) perfectly competitive markets
C) markets in which industrial products are sold
D) markets in which there is very little difference between different firms' products

E) A) and B)
F) C) and D)

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Product differentiation in monopolistically competitive markets ensures that, for profit-maximizing firms,


A) marginal revenue will equal average total cost.
B) price will exceed marginal cost.
C) marginal cost will exceed average revenue.
D) average variable cost will be declining.

E) B) and D)
F) C) and D)

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