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Examples of monopolistically competitive markets include the markets for


A) restaurants and furniture.
B) wheat and corn.
C) postage stamps and wooden pencils.
D) All of the above are correct.

E) None of the above
F) A) and C)

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Which of the following best describes the idea of excess capacity in monopolistic competition?


A) Firms produce more output than is socially desirable.
B) The output produced by a typical firm is less than what would occur at the minimum point on its ATC curve.
C) Due to product differentiation, firms choose output levels where price equals average total cost.
D) Firms keep some surplus output on hand in case there is a shift in the demand for their product.

E) A) and D)
F) B) and C)

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Two bottles of over-the-counter pain reliever sit side-by-side in a grocery store: Advil (a brand name) sells for $5.00, while Feel Better (not a brand name) sells for $2.50. In a typical day the store sells some of each type of pain reliever, which suggests that


A) no rational consumer would spend twice as much for Advil as he would for Feel Better.
B) some consumers must perceive that Advil is a higher quality product.
C) Advil has no incentive to maintain the quality of its product just because of the Advil brand name.
D) Advil spends money on advertising to reduce competition in the market.

E) None of the above
F) B) and C)

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In many college towns, private independent bookstores typically locate on the periphery of the college campus. However, in some college towns, the university has used political power to restrict private bookstores near campus through community zoning laws. Use your knowledge of markets to predict the price and quality of service differences in the market for college textbooks under the two different market regimes.

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In monopoly markets, price wil...

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Long-run profit earned by a monopolistically competitive firm is driven to the competitive level due to a(n)


A) change in the technology that the firm utilizes.
B) shift of its demand curve.
C) shift of its supply curve.
D) increase in the firm's average cost of production.

E) All of the above
F) C) and D)

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A profit-maximizing firm in a monopolistically competitive market is characterized by which of the following?


A) average revenue exceeds marginal revenue
B) marginal revenue equals marginal cost
C) price exceeds marginal cost
D) All of the above are correct.

E) None of the above
F) A) and D)

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The "competition" in monopolistically competitive markets is most likely a result of having many sellers in the market.

A) True
B) False

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Edward Chamberlin argued that governments should


A) ban the use of brand names.
B) not enforce the trademarks that companies use to identify their products.
C) vigorously enforce the trademarks that companies use to identify their products.
D) tax companies whose products have brand names in proportion to how much consumers recognize their products.

E) C) and D)
F) A) and C)

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In a market that is characterized by imperfect competition,


A) firms are price takers.
B) there are always a large number of firms.
C) there are at least a few firms that compete with one another.
D) the actions of one firm in the market never have any impact on the other firms' profits.

E) None of the above
F) B) and C)

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In a monopolistically competitive market,


A) there are only a few sellers.
B) each firm takes the price of its product as given.
C) firms can enter or exit the market without restrictions.
D) each firm produces a product that is essentially identical to the products of other firms in the market.

E) B) and D)
F) All of the above

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hich of the following industries has the highest concentration ratio?


A) dresses
B) apples
C) books
D) cigarettes

E) B) and C)
F) B) and D)

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Which of the following represents the best government policy to reduce the deadweight loss associated with a monopolistically competitive market?


A) The government should regulate firms in a manner similar to natural monopolies.
B) The government should encourage more firms to enter the industry because without government intervention, there are likely to be "too few" firms.
C) The government should encourage some firms to exit the industry because without government intervention, there are likely to be "too many" firms.
D) There is no government policy that can reduce deadweight loss without creating other problems.

E) A) and B)
F) None of the above

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Firms that sell highly differentiated consumer goods, such as over-the-counter drugs, soft drinks, breakfast cereals, and dog food, typically spend between 10 and 20 percent of revenue for

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Free entry eliminates long-run profits for firms in competitive and monopolistic industries.

A) True
B) False

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The market structure in which each firm has a monopoly over the product it makes, but many other firms make similar products that compete for the same customers is called

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monopolist...

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Which of the following conditions is characteristic of a monopolistically competitive firm in short-run equilibrium?


A) P > ATC
B) P = ATC
C) P < ATC
D) Any of the above could be correct.

E) A) and B)
F) A) and C)

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In the short run, a firm operating in a monopolistically competitive market


A) produces an output level where marginal revenue equals average total cost.
B) sets price equal to demand where marginal revenue equals marginal cost.
C) must earn zero economic profits.
D) maximizes revenues as well as profits.

E) A) and D)
F) C) and D)

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The product-variety externality is associated with the


A) producer surplus that accrues to incumbent firms in a monopolistically competitive industry.
B) loss of consumer surplus from exposure to additional advertising.
C) consumer surplus that is generated from the introduction of a new product.
D) opportunity cost of firms exiting a monopolistically competitive industry.

E) None of the above
F) A) and D)

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Which type of market structure has the fewest number of firms?

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Assume the role of a defender of advertising. Describe the characteristics of advertising that enhance the effectiveness of markets and increase the social welfare of society.

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Advertising provides information to cons...

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