Question 1

_____________ is not part of the marketing mix.

Accepted Answer

A)   Product
B)   Distribution
C)   Promotion
D)   Price
E)   ManufacturingF) B) and E)
G) B) and D)

Question 2

Many companies today pay their advertising agencies based on how much sales or market share increase after a particular advertising campaign is executed.This most likely occurs because _____________.

Accepted Answer

A)   Marketing is viewed internally as an investment
B)   There has been an increased demand for marketing accountability by CEOs and shareholders
C)   Effective planning requires metrics
D)   If it can't be measured, it can't be managed
E)   All of the aboveF) A) and B)
G) A) and C)

Question 3

__________ is not a marketing function.

Accepted Answer

A)   Research
B)   Advertising
C)   Brand development
D)   Public relations
E)   Research and developmentF) A) and B)
G) B) and C)

Question 4

The _____________ aspect of a firm is generally the most visible to people outside the organization.

Accepted Answer

A)   Financial management
B)   Accounting
C)   Marketing
D)   Information technology
E)   Operations managementF) B) and E)
G) All of the above

Question 5

A firm with a production orientation assumes that "if you build it, they will come".

Accepted Answer

A) True 
 B)False

Question 6

The wristwatch industry was surprised when consumers began telling time by looking at their cell phones.This trend is identified by Wiersema's new market reality of _____________________.

Accepted Answer

A)   Increase in demand
B)   Customers have less time than ever
C)   Information overwhelms and depreciates
D)   All secrets are open secrets
E)   Competitors proliferateF) None of the above
G) C) and E)

Question 7

Communicating and delivering value focuses on _____________________.

Accepted Answer

A)   Supply chain management
B)   Branding and positioning
C)   retailing
D)   integrated marketing communication
E)   A, B, and DF) B) and C)
G) C) and E)

Question 8

Companies that conduct research using focus groups, consumer surveys, and in-person interviews most likely have a ____________.

Accepted Answer

A)   Production orientation
B)   Selling orientation
C)   Marketing orientation
D)   Buzz marketing orientation
E)   Business orientationF) A) and C)
G) B) and C)

Question 9

Peter Drucker, the father of modern management, stated that the only purpose of an organization is _____________.

Accepted Answer

A)   To create products
B)   To make products affordable and accessible to the majority of the public
C)   To improve the quality of life for all people
D)   To create a customer
E)   To respect the environmentF) B) and D)
G) A) and B)

Question 10

Dell Computers employs one-to-one marketing by allowing a customer essentially to customize the product features that he or she desires.

Accepted Answer

A) True 
 B)False

Question 11

Direct-to-consumer marketing by pharmaceutical companies and the vast amount of health information available to patients on Web sites enable them to self-diagnose and self-prescribe and saves the physician time.

Accepted Answer

A) True 
 B)False

Question 12

The marketing concept was introduced ______________.

Accepted Answer

A)   After the Civil War
B)   After World War I
C)   After the Great Depression
D)   In the 1950s
E)   In the 1960sF) A) and C)
G) A) and D)

Question 13

When Chili's, TGI Friday's , Outback Steakhouse and other fast-casual restaurants began offering curbside delivery for call-in customers, the trend seemed unnoticed by the 'fast-food' chains like McDonalds.This illustrates Fred Wiersema's new market reality of ____________________.

Accepted Answer

A)   Competitors proliferate
B)   All secrets are open secrets
C)   Innovation is universal
D)   Information overwhelms and depreciates
E)   Easy growth makes hard timesF) B) and E)
G) B) and D)

Question 14

Give an example of an industry or firm that has transformed environmentally harmful products to environmentally friendly products.

Accepted Answer

The air conditioning industry ...

Question 15

The Clean-O company makes an all-purpose cleaner for the hospital and nursing home market that is guaranteed to kill 99% of staphylococcus germs, a major concern for medical facilities.The company is not interested in pursuing the consumer market.Clean-O has adopted a ___________.

Accepted Answer

A)   Market orientation
B)   Mass customization orientation
C)   Differentiation orientation
D)   Relationship orientation
E)   Product orientationF) A) and E)
G) B) and C)

Question 16

How has the Internet empowered customers? Give an example.

Accepted Answer

The Internet has provided people all ove...

Question 17

Don Peppers and Martha Rogers popularized the term one-to-one marketing,

Accepted Answer

A) True 
 B)False

Question 18

Of all the business fields, marketing is most visible to people outside the organization.

Accepted Answer

A) True 
 B)False

Question 19

Marketing misnomers occur because many people think of marketing as __________.

Accepted Answer

A)   Pushy salespeople
B)   Advertising and celebrity spokespersons
C)   The firm's department of advertising
D)   Overstated product claims
E)   All of the aboveF) D) and E)
G) B) and D)

Question 20

Define societal marketing and give an example of a firm that practices it.

Accepted Answer

Societal marketing refers to marketing t...

Exam 1: Marketing in Todays Business Milieu

Companies that conduct research using focus groups, consumer surveys, and in-person interviews most likely have a ____________.

Correct AnswerverifiedShow Answer

Communicating and delivering value focuses on _____________________.

Correct AnswerverifiedShow Answer

The Clean-O company makes an all-purpose cleaner for the hospital and nursing home market that is guaranteed to kill 99% of staphylococcus germs, a major concern for medical facilities.The company is not interested in pursuing the consumer market.Clean-O has adopted a ___________.

Correct AnswerverifiedShow Answer

Dell Computers employs one-to-one marketing by allowing a customer essentially to customize the product features that he or she desires.

Correct AnswerverifiedShow Answer

The marketing concept was introduced ______________.

Correct AnswerverifiedShow Answer

Peter Drucker, the father of modern management, stated that the only purpose of an organization is _____________.

Correct AnswerverifiedShow Answer

The wristwatch industry was surprised when consumers began telling time by looking at their cell phones.This trend is identified by Wiersema's new market reality of _____________________.

Correct AnswerverifiedShow Answer

When Chili's, TGI Friday's , Outback Steakhouse and other fast-casual restaurants began offering curbside delivery for call-in customers, the trend seemed unnoticed by the 'fast-food' chains like McDonalds.This illustrates Fred Wiersema's new market reality of ____________________.

Correct AnswerverifiedShow Answer

Give an example of an industry or firm that has transformed environmentally harmful products to environmentally friendly products.

Correct AnswerverifiedThe air conditioning industry ...View AnswerShow Answer

Don Peppers and Martha Rogers popularized the term one-to-one marketing,

Correct AnswerverifiedShow Answer

__________ is not a marketing function.

Correct AnswerverifiedShow Answer

_____________ is not part of the marketing mix.

Correct AnswerverifiedShow Answer

Define societal marketing and give an example of a firm that practices it.

Correct AnswerverifiedSocietal marketing refers to marketing t...View AnswerShow Answer

Marketing misnomers occur because many people think of marketing as __________.

Correct AnswerverifiedShow Answer

A firm with a production orientation assumes that "if you build it, they will come".

Correct AnswerverifiedShow Answer

Many companies today pay their advertising agencies based on how much sales or market share increase after a particular advertising campaign is executed.This most likely occurs because _____________.

Correct AnswerverifiedShow Answer

How has the Internet empowered customers? Give an example.

Correct AnswerverifiedThe Internet has provided people all ove...View AnswerShow Answer

Direct-to-consumer marketing by pharmaceutical companies and the vast amount of health information available to patients on Web sites enable them to self-diagnose and self-prescribe and saves the physician time.

Correct AnswerverifiedShow Answer

Of all the business fields, marketing is most visible to people outside the organization.

Correct AnswerverifiedShow Answer

The _____________ aspect of a firm is generally the most visible to people outside the organization.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The air conditioning industry ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Societal marketing refers to marketing t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The Internet has provided people all ove...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified