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Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries. Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries.    -Refer to Table 16-1. Which industry has the highest concentration ratio? A)  Industry A B)  Industry B C)  Industry C D)  Industry D -Refer to Table 16-1. Which industry has the highest concentration ratio?


A) Industry A
B) Industry B
C) Industry C
D) Industry D

E) All of the above
F) C) and D)

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Which of the following represents the best government policy to reduce the deadweight loss associated with a monopolistically competitive market?


A) The government should regulate firms in a manner similar to natural monopolies.
B) The government should encourage more firms to enter the industry because without government intervention, there are likely to be "too few" firms.
C) The government should encourage some firms to exit the industry because without government intervention, there are likely to be "too many" firms.
D) There is no government policy that can reduce deadweight loss without creating other problems.

E) None of the above
F) A) and B)

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Table 16-3 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries. Table 16-3 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries.    -Refer to Table 16-3. Based on the concentration ratio, which industry is the most competitive? A)  Industry A B)  Industry B C)  Industry C D)  Industry D -Refer to Table 16-3. Based on the concentration ratio, which industry is the most competitive?


A) Industry A
B) Industry B
C) Industry C
D) Industry D

E) B) and C)
F) A) and B)

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Free entry and exit means that the number of firms in the market adjusts until


A) producers continuously enter the market freely.
B) the market grows to a profitable level.
C) economic profits are driven to zero.
D) products are free.

E) A) and D)
F) B) and C)

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When a market is monopolistically competitive, the typical firm in the market can earn


A) losses in the short run and profits in the long run.
B) profits in the short run and the long run.
C) losses in the short run and zero profit in the long run.
D) zero profit in the short run and losses in the long run.

E) None of the above
F) A) and D)

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Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries. Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries.    -Refer to Table 16-1. Which industry has the lowest concentration ratio? A)  Industry A B)  Industry B C)  Industry C D)  Industry D -Refer to Table 16-1. Which industry has the lowest concentration ratio?


A) Industry A
B) Industry B
C) Industry C
D) Industry D

E) None of the above
F) All of the above

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Figure 16-6 Figure 16-6   -Refer to Figure 16-6. Which of the graphs depicts a monopolistically competitive firm in long-run equilibrium? A)  panel a B)  panel b C)  panel c D)  None of the above is correct. -Refer to Figure 16-6. Which of the graphs depicts a monopolistically competitive firm in long-run equilibrium?


A) panel a
B) panel b
C) panel c
D) None of the above is correct.

E) B) and D)
F) B) and C)

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Figure 16-8 The lines in the figures below illustrate the potential effect of entry and exit in a monopolistically competitive market on either the demand curve or the marginal cost curve of existing firms. Figure 16-8 The lines in the figures below illustrate the potential effect of entry and exit in a monopolistically competitive market on either the demand curve or the marginal cost curve of existing firms.   -Refer to Figure 16-8. Which of the diagrams illustrates the impact of some existing firms leaving the market? A)  panel a B)  panel b C)  panel c D)  panel d -Refer to Figure 16-8. Which of the diagrams illustrates the impact of some existing firms leaving the market?


A) panel a
B) panel b
C) panel c
D) panel d

E) A) and B)
F) A) and C)

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Scenario 16-7 Consider the problem facing two firms, YumYum and Bertollini, in the frozen food market. Each firm has just come up with an idea for a new "frozen meal for two" which it would sell for $9. Assume that the marginal cost for each new product is a constant $2, and the only fixed cost is for advertising. Each company knows that if it spends $12 million on advertising it will get 1.5 million consumers to try its new product. YumYum has done market research which suggests that its product does not have any "staying" power in the market. Even though it could get 1.5 million consumers to buy the product once, it is unlikely that they will continue to buy the product in the future. Bertollini's market research suggests that its product is very good, and consumers who try the product will continue to be consumers over the ensuing year. On the basis of its market research, Bertollini estimates that its initial 1.5 million customers will buy one unit of the product each month in the coming year, for a total of 18 million units. -Refer to Scenario 16-7. On the basis of a theory that people buy a product because it is advertised, the content of advertisements for Bertollini's product


A) must show a consumer taste-test to be successful.
B) must include celebrity endorsements to be successful.
C) is irrelevant to the success of the advertisement.
D) Both a and b would be equally successful.

E) B) and C)
F) B) and D)

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To maximize its profit, a monopolistically competitive firm chooses its level of output by looking for the level of output at which


A) price equals marginal cost.
B) marginal revenue equals marginal cost.
C) average total cost is minimized.
D) All of the above are correct.

E) None of the above
F) A) and C)

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Figure 16-13 Figure 16-13   -Refer to Figure 16-13. Use the letters to identify the area of total revenue for this firm. -Refer to Figure 16-13. Use the letters to identify the area of total revenue for this firm.

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Table 16-3 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries. Table 16-3 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries.    -Refer to Table 16-3. What is the concentration ratio for Industry C? A)  approximately 44% B)  approximately 48% C)  approximately 53% D)  approximately 56% -Refer to Table 16-3. What is the concentration ratio for Industry C?


A) approximately 44%
B) approximately 48%
C) approximately 53%
D) approximately 56%

E) B) and C)
F) A) and B)

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In a long-run equilibrium, both perfectly competitive markets and monopolistically competitive markets have price equal to average total cost.

A) True
B) False

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Figure 16-13 Figure 16-13   -Refer to Figure 16-13. Which letter represents the profit-maximizing quantity? -Refer to Figure 16-13. Which letter represents the profit-maximizing quantity?

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Table 16-3 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries. Table 16-3 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries.    -Refer to Table 16-3. What is the concentration ratio for Industry D? A)  approximately 48% B)  approximately 54% C)  approximately 60% D)  approximately 66% -Refer to Table 16-3. What is the concentration ratio for Industry D?


A) approximately 48%
B) approximately 54%
C) approximately 60%
D) approximately 66%

E) None of the above
F) All of the above

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A monopolistically competitive market is like a competitive market in that


A) both market structures feature easy entry by new firms in the long run.
B) the main objective of firms in both market structures is something other than profit maximization.
C) firms in both market structures produce the welfare-maximizing level of output.
D) firms in both market structures set price above marginal cost.

E) A) and C)
F) None of the above

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A firm can signal the high quality of its product by


A) spending nothing on advertising to convey that the product is so good that the firm does not even need to advertise.
B) spending a large amount of money on advertising.
C) getting a patent for the product.
D) not worrying about getting a patent for the product.

E) B) and C)
F) A) and B)

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When an industry has many firms, the industry is


A) an oligopoly if the firms sell differentiated products, but it is monopolistically competitive if the firms sell identical products.
B) an oligopoly if the firms sell differentiated products, but it is perfectly competitive if the firms sell identical products.
C) monopolistically competitive if the firms sell differentiated products, but it is perfectly competitive if the firms sell identical products.
D) perfectly competitive if the firms sell differentiated products, but it is monopolistically competitive if the firms sell identical products.

E) A) and B)
F) A) and C)

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Figure 16-10 The figure is drawn for a monopolistically-competitive firm. Figure 16-10 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-10. At what quantity of output does average revenue exceed marginal revenue by $66.66? A)  at 100 units of output B)  somewhere between 100 and 133.33 units of output C)  at 133.33 units of output D)  at 154.92 units of output -Refer to Figure 16-10. At what quantity of output does average revenue exceed marginal revenue by $66.66?


A) at 100 units of output
B) somewhere between 100 and 133.33 units of output
C) at 133.33 units of output
D) at 154.92 units of output

E) A) and B)
F) All of the above

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One way in which monopolistic competition differs from oligopoly is that


A) there are no barriers to entry in oligopolies.
B) in oligopoly markets there are only a few sellers.
C) all firms in an oligopoly eventually earn zero economic profits.
D) strategic interactions between firms are rare in oligopolies.

E) A) and B)
F) None of the above

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