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Figure 15-23 Figure 15-23   -Refer to Figure 15-23. If a regulator requires the firm to charge a marginal cost price, what price will the firm charge? -Refer to Figure 15-23. If a regulator requires the firm to charge a marginal cost price, what price will the firm charge?

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Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information. Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information.    -Refer to Table 15-7. What is the marginal cost of the 8th pair of shoes? A)  $50 B)  $60 C)  $90 D)  $110 -Refer to Table 15-7. What is the marginal cost of the 8th pair of shoes?


A) $50
B) $60
C) $90
D) $110

E) None of the above
F) A) and D)

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A benefit of a monopoly is


A) efficient production.
B) decreasing long-run marginal costs.
C) profit that can be invested in research and development.
D) All of the above are correct.

E) A) and D)
F) All of the above

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Which of the following is not an example of price discrimination?


A) A movie theater charges a lower price for a child's ticket than for an adult's ticket.
B) A university rebates part of the cost of tuition in the form of financial aid for needy students.
C) A local pizza chain offers a "buy three get one free" deal.
D) An ice cream parlor charges a higher price for ice cream than for sherbet.

E) A) and B)
F) C) and D)

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Scenario 15-9 Suppose executives at an art museum know that 100 adults are willing to pay $12 for admission to the museum on a weekday. Suppose the executives also know that 200 students are willing to pay $8 for admission on a weekday. The cost of operating the museum on a weekday is $2,000. -Refer to Scenario 15-9. How much profit will the museum earn if it charges all customers $8 for admission?


A) $200
B) $400
C) $800
D) $2,400

E) All of the above
F) A) and B)

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Table 15-8 The following table provides information on the price, quantity, and average total cost for a monopoly. Table 15-8 The following table provides information on the price, quantity, and average total cost for a monopoly.    -Refer to Table 15-8. What is the additional cost to the firm when the monopolist lowers the price from $18 to $12? A)  The firm saves $15. B)  $15 C)  $30 D)  $40 -Refer to Table 15-8. What is the additional cost to the firm when the monopolist lowers the price from $18 to $12?


A) The firm saves $15.
B) $15
C) $30
D) $40

E) None of the above
F) A) and D)

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A monopolist's supply curve is horizontal.

A) True
B) False

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Sizable economic profits can persist over time under monopoly if the monopolist


A) produces that output where average total cost is at a maximum.
B) is protected by barriers to entry.
C) operates as a price taker rather than a price maker.
D) earns revenues that exceed variable costs.

E) None of the above
F) A) and C)

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Which of the following is a characteristic of a natural monopoly?


A) Average cost exceeds marginal cost over large regions of output.
B) Increasing the number of firms increases each firm's average total cost.
C) One firm can supply output at a lower cost than two firms.
D) All of the above are correct.

E) A) and B)
F) A) and C)

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Figure 15-4 Figure 15-4   -Refer to Figure 15-4. Profit will be maximized by charging a price equal to A)  P5. B)  P4. C)  P3. D)  P1. -Refer to Figure 15-4. Profit will be maximized by charging a price equal to


A) P5.
B) P4.
C) P3.
D) P1.

E) All of the above
F) B) and D)

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When a certain monopoly sets its price at $8 it sells 64 units. When the monopoly sets its price at $10 it sells 62 units. The marginal revenue for the firm over this range is


A) $22.
B) $27.
C) $54.
D) $108.

E) A) and B)
F) A) and C)

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Table 15-4 A monopolist faces the following demand curve: Table 15-4 A monopolist faces the following demand curve:    -Refer to Table 15-4. If the monopolist produces 10 units, what is its marginal revenue? A)  $12.50 B)  $5 C)  -$5 D)  -$12.50 -Refer to Table 15-4. If the monopolist produces 10 units, what is its marginal revenue?


A) $12.50
B) $5
C) -$5
D) -$12.50

E) None of the above
F) B) and C)

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Additional firms often do not try to compete with a natural monopoly because


A) they fear retaliation in the form of pricing wars from the natural monopolist.
B) they are unsure of the size of the market in general.
C) they know they cannot achieve the same low costs that the natural monopolist enjoys.
D) the natural monopoly does not make a large profit.

E) All of the above
F) B) and C)

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Figure 15-23 Figure 15-23   -Refer to Figure 15-23. If the firm profit-maximizes, what price will it charge? -Refer to Figure 15-23. If the firm profit-maximizes, what price will it charge?

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Figure 15-14 Figure 15-14   -Refer to Figure 15-14. A benevolent social planner would have the monopoly operate at an output level A)  less than Q0. B)  greater than Q0. C)  equal to Q0. D)  equal to zero. -Refer to Figure 15-14. A benevolent social planner would have the monopoly operate at an output level


A) less than Q0.
B) greater than Q0.
C) equal to Q0.
D) equal to zero.

E) A) and D)
F) A) and C)

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Table 15-1 Table 15-1    -Refer to Table 15-1. What is the marginal revenue for the monopolist for the sixth unit sold? A)  $3 B)  $5 C)  $11 D)  $17 -Refer to Table 15-1. What is the marginal revenue for the monopolist for the sixth unit sold?


A) $3
B) $5
C) $11
D) $17

E) A) and D)
F) None of the above

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Authors are allowed to be monopolists in the sale of their books in order to


A) encourage authors to write more and better books.
B) correct for the negative externalities that the Internet and television impose.
C) satisfy literary advocacy groups that exercise their lobbying power.
D) promote a society in which people think for themselves and learn from whichever books they please.

E) All of the above
F) B) and C)

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If the government deems a newly-invented drug to be truly original, the pharmaceutical company is given the exclusive right to manufacture and sell the drug for 50 years.

A) True
B) False

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Price discrimination is the business practice of


A) bundling related products to increase total sales.
B) selling the same good at different prices to different customers.
C) pricing above marginal cost.
D) hiring marketing experts to increase consumers' brand loyalty.

E) A) and C)
F) B) and C)

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Table 15-21 Tommy's Tie Company, a monopolist, has the following cost and revenue information. Assume that Tommy's is able to engage in perfect price discrimination. Table 15-21 Tommy's Tie Company, a monopolist, has the following cost and revenue information. Assume that Tommy's is able to engage in perfect price discrimination.    -Refer to Table 15-21. If the monopolist can engage in perfect price discrimination, what is the marginal revenue from selling the 8th tie? A)  $45 B)  $60 C)  $80 D)  $95 -Refer to Table 15-21. If the monopolist can engage in perfect price discrimination, what is the marginal revenue from selling the 8th tie?


A) $45
B) $60
C) $80
D) $95

E) A) and B)
F) C) and D)

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