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A firm that has little ability to influence market prices operates in a


A) competitive market.
B) strategic market.
C) thin market.
D) power market.

E) A) and B)
F) A) and C)

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Give two reasons why the long-run industry supply curve may slope upward. Use an example to demonstrate your reasons.

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1) Some resource used in production may ...

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Figure 14-14 Figure 14-14    -Refer to Figure 14-14. When the market is in long-run equilibrium at point W in panel (b) , the firm represented in panel (a)  will A)  have a zero economic profit. B)  have a negative accounting profit. C)  exit the market. D)  choose to increase production to increase profit. -Refer to Figure 14-14. When the market is in long-run equilibrium at point W in panel (b) , the firm represented in panel (a) will


A) have a zero economic profit.
B) have a negative accounting profit.
C) exit the market.
D) choose to increase production to increase profit.

E) A) and B)
F) B) and D)

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When fixed costs are ignored because they are irrelevant to a business's production decision, they are called


A) explicit costs.
B) implicit costs.
C) sunk costs.
D) opportunity costs.

E) A) and B)
F) A) and C)

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In a perfectly competitive market, the process of entry and exit will end when firms face


A) marginal revenue equal to long-run average total cost.
B) total revenue equal to average total cost.
C) average revenue greater than marginal cost.
D) accounting profits equal to zero.

E) B) and C)
F) A) and C)

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Comparing marginal revenue to marginal cost (i) reveals the contribution of the last unit of production to total profit. (ii) is helpful in making profit-maximizing production decisions. (iii) tells a firm whether its fixed costs are too high.


A) (i) only
B) (i) and (ii) only
C) (ii) and (iii) only
D) (i) and (iii) only

E) B) and C)
F) None of the above

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Table 14-11 Suppose that a firm in a competitive market faces the following prices and costs: Table 14-11 Suppose that a firm in a competitive market faces the following prices and costs:    -Refer to Table 14-11. Marginal revenue equals marginal cost when the firm produces A)  2 units. B)  3 units. C)  4 units. D)  5 units. -Refer to Table 14-11. Marginal revenue equals marginal cost when the firm produces


A) 2 units.
B) 3 units.
C) 4 units.
D) 5 units.

E) C) and D)
F) A) and B)

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In the long-run equilibrium of a market with free entry and exit, if all firms have the same cost structure, then


A) marginal cost exceeds average total cost.
B) the price of the good exceeds average total cost.
C) average total cost exceeds the price of the good.
D) firms are operating at their efficient scale.

E) C) and D)
F) All of the above

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In a competitive market with identical firms,


A) an increase in demand in the short run will result in a new price above the minimum of average total cost, allowing firms to earn a positive economic profit in both the short run and the long run.
B) firms cannot earn positive economic profit in either the short run or long run.
C) firms can earn positive economic profit in the long run if the long-run market supply curve is upward sloping.
D) free entry and exit into the market requires that firms earn zero economic profit in the long run even though they may be able to earn positive economic profit in the short run.

E) None of the above
F) C) and D)

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Competitive firms that earn a loss in the short run should


A) shut down if P < AVC.
B) raise their price.
C) lower their output.
D) All of the above are correct.

E) A) and C)
F) A) and B)

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Suppose a firm in each of the two markets listed below were to increase its price by 25 percent. In which pair would the firm in the first market listed experience a dramatic decline in sales, but the firm in the second market listed would not?


A) restaurants and MP3 players
B) electricity and natural gas
C) corn and satellite radio
D) rice and soybeans

E) B) and C)
F) A) and D)

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When economists refer to a production cost that has already been committed and cannot be recovered, they use the term


A) implicit cost.
B) explicit cost.
C) variable cost.
D) sunk cost.

E) A) and D)
F) C) and D)

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Which of the following industries is most likely to exhibit the characteristic of free entry?


A) electricity
B) satellite radio
C) mineral mining
D) tennis shoes

E) A) and C)
F) C) and D)

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Table 14-9 Suppose that a firm in a competitive market faces the following revenues and costs: Table 14-9 Suppose that a firm in a competitive market faces the following revenues and costs:    -Refer to Table 14-9. If the firm produces 3 units of output, A)  marginal cost is $4. B)  total revenue is greater than variable cost. C)  marginal revenue is less than marginal cost. D)  the firm is maximizing profit. -Refer to Table 14-9. If the firm produces 3 units of output,


A) marginal cost is $4.
B) total revenue is greater than variable cost.
C) marginal revenue is less than marginal cost.
D) the firm is maximizing profit.

E) A) and B)
F) A) and C)

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Roger owns a small health store that sells vitamins in a perfectly competitive market. If vitamins sell for $12 per bottle and the average total cost per bottle is $12.50 at the profit-maximizing output level, then in the long run


A) more firms will enter the market.
B) some firms will exit from the market.
C) the equilibrium price per bottle will fall.
D) average total costs will fall.

E) A) and B)
F) A) and C)

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If a competitive firm is currently producing a level of output at which marginal cost exceeds marginal revenue, then


A) a one-unit increase in output will increase the firm's profit.
B) a one-unit decrease in output will increase the firm's profit.
C) total revenue exceeds total cost.
D) total cost exceeds total revenue.

E) B) and C)
F) C) and D)

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Table 14-15 Table 14-15    -Refer to Table 14-15. What is the lowest price at which this firm would operate in the short run? A)  $3. B)  $4. C)  $5. D)  $6. -Refer to Table 14-15. What is the lowest price at which this firm would operate in the short run?


A) $3.
B) $4.
C) $5.
D) $6.

E) A) and C)
F) All of the above

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Firms in a competitive market are said to be price takers because there are many sellers in the market, and the goods offered by the firms are very similar if not identical.

A) True
B) False

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Robin owns a horse stables and riding academy and gives riding lessons for children at "pony camp." Her business operates in a competitive industry. Robin gives riding lessons to 20 children per month. Her monthly total revenue is $4,000. The marginal cost of pony camp is $100 per child. In order to maximize profits, Robin should


A) give riding lessons to more than 20 children per month.
B) give riding lessons to fewer than 20 children per month.
C) continue to give riding lessons to 20 children per month.
D) We do not have enough information to answer the question.

E) C) and D)
F) B) and C)

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Which of the following statements best expresses a firm's profit­maximizing decision rule?


A) If marginal revenue is greater than marginal cost, the firm should increase its output.
B) If marginal revenue is less than marginal cost, the firm should shut down in the short run.
C) If marginal revenue equals marginal cost, the firm should produce exactly one more unit of output.
D) All of the above are correct.

E) None of the above
F) B) and C)

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