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Exam 7: Business Marketing

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Question 31

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In the context of consumer markets,which of the following is true of consumers?

A) They often follow the practice of reciprocity.
B) They tend to buy in very large quantities.
C) They approach purchasing rather formally.
D) They normally buy products rather than lease them.

E) A) and D)
F) B) and C)

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Question 32

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TomSauce,a brand of tomato sauce,advertises that the tomatoes it uses are processed within 24 hours of being picked to ensure product freshness.In this scenario,the fresh tomatoes are examples of__________.

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Question 33

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Capital goods such as large or expensive machines,mainframe computers,blast furnaces,generators,airplanes,and buildings are referred to as__________.

The segment of the business market that seeks to achieve goals other than the standard business goals of profit,market share,and return on investmentconsists of _____.​

__________is the condition that exists when one party has confidence in an exchange partner's reliability and integrity.

Explain the distribution structure followed in business markets.

__________are expense items that do not become part of a final product.

The key characteristic distinguishing business products from consumer products is intended use.

Fluctuating demand is the demand for two or more items used together in a final product.

​In the context of the types of business products,consumable items that do not become part of a final product are known as _____.

​Leo buys 500 sheets of paper from a vendor for his printing firm.He is satisfied with the product,and he orders the same quantity from the same vendor every week.This is most likely an example of a _____.

A__________is a situation requiring the purchase of a product for the first time.

Mandy's Printing Inc.manufactures and sells photocopiers,printers,and scanners to various offices.This is an example of__________.

The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes.

A decline in the availability of bicycle handle bars will decrease Huffy Bicycle Company's production of bicycles.This decreased production in turn will reduce Huffy's demand for bicycle seats.This scenario illustrates_____ demand.

Unlike buyers in business markets,buyers in consumer markets tend to:

Capital goods such aslarge or expensive machines,mainframe computers,blast furnaces,generators,airplanes,and buildingsare referred to as _____.​

__________are goods,such as portable tools and office equipment,which are less expensive and shorter-lived than installations.

The segment of the business market that seeks to achieve goals other than the standard business goals of profit,market share,and return on investment consists of__________.

In a buying center,the person who has the formal or informal power to choose or approve the selection of a supplier or brand is known as the _____.