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A monopolistically competitive firm is currently earning a positive economic profit.If other firms enter the market,we would expect that the added competition will cause this firm to adjust its


A) output so that it will operate closer to its efficient scale.
B) output so that it will operate further from its efficient scale.
C) output so that it will no longer be at its efficient scale.
D) output, but it might move either closer to or further from its efficient scale.

E) All of the above
F) B) and C)

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There is general disagreement among economists about the role of advertising but there is widespread agreement about the role of brand names on market efficiency.

A) True
B) False

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Suppose that monopolistically competitive firms in a certain market are earning positive profits.In the transition from this initial situation to a long-run equilibrium,


A) the number of firms in the market decreases.
B) each existing firm experiences a decrease in demand for its product.
C) each existing firm experiences a rightward shift of its marginal revenue curve.
D) each existing firm experiences an upward shift in its average total cost curve.

E) B) and D)
F) None of the above

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A monopolistically competitive firm chooses


A) the quantity of output to produce, but the market determines price.
B) the price, but competition in the market determines the quantity.
C) price, but output is determined by a cartel production quota.
D) the quantity of output to produce and the price at which it will sell its output.

E) All of the above
F) B) and D)

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If firms in a monopolistically competitive market are earning positive profits,then


A) firms will likely be subject to regulation.
B) barriers to entry will be strengthened.
C) some firms must exit the market.
D) new firms will enter the market.

E) A) and B)
F) A) and C)

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Among the following situations,the one that is least likely to apply to a monopolistically competitive firm is that in which


A) profit is positive in the short run.
B) total cost exceeds total revenue in the short run.
C) profit is positive in the long run.
D) total revenue equals total cost in the long run.

E) A) and B)
F) B) and C)

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When a profit-maximizing firm in a monopolistically competitive market is in long-run equilibrium,marginal cost must lie below average total cost.

A) True
B) False

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In a monopolistically competitive market,


A) the entry of new firms creates externalities.
B) the absence of restrictions on entry by new firms ensures that there will be no deadweight loss.
C) there are always too many firms in the market relative to the socially-optimal number of firms.
D) firms cannot earn positive economic profits in the short run.

E) A) and B)
F) None of the above

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The Mikati Philippines Hard Rock Cafe has the exact same menu as the Hard Rock Cafe in New York.This is an example of a brand name enhancing market efficiency for U.S.tourists visiting the Philippines.

A) True
B) False

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When a profit-maximizing firm in a monopolistically competitive market charges a price higher than marginal cost,


A) the firm must be earning a positive economic profit.
B) the firm may be incurring economic losses
C) there is a deadweight loss to society, but it is exactly offset by the benefit of excess capacity.
D) new firms will necessarily wish to enter the market in the long run.

E) A) and D)
F) All of the above

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Evaluate the following statement: "Advertisements that use celebrity endorsements are devoid of any value and do not enhance the efficient functioning of markets."

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Some people argue that celebrity endorse...

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Senator Hubris wants to pass a law that would require all monopolistically competitive firms to operate at their efficient scale.If this law were to pass and be enforced,we would expect that monopolistically competitive firms would


A) see their profits increase.
B) break even.
C) lose money.
D) not really be affected by the law.

E) A) and D)
F) A) and C)

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When advertising is used to relay information about price,each firm is able to enhance market power.

A) True
B) False

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If regulators required firms in monopolistically competitive markets to set price equal to marginal cost,


A) firms would respond by lowering their costs.
B) firms would require a subsidy to stay in business
C) new firms that enter the market would operate at efficient scale.
D) the most efficient firms would not be affected.

E) B) and D)
F) A) and D)

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Which of these types of firms can earn a positive economic profit in the long run?


A) Monopolies, but not competitive firms or monopolistically competitive firms
B) Monopolies and monopolistically competitive firms, but not competitive firms
C) Monopolies, monopolistically competitive firms, and monopolies
D) No firms earn positive economic profit in the long run.Entry will reduce all firms' economic profit to zero in the long run.

E) B) and D)
F) A) and B)

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The fact that there is a great deal of advertising of men's shaving products indicates that


A) the market for those products is perfectly competitive.
B) it costs firms very little to produce those products.
C) those products are highly differentiated.
D) firms are irrational in their decision to advertise.

E) A) and D)
F) B) and D)

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In a monopolistically competitive industry,firms' demand curves also represent


A) marginal revenue.
B) marginal cost.
C) average revenue.
D) profit.

E) A) and C)
F) B) and C)

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Because monopolistically competitive firms produce differentiated products,each firm


A) faces a demand curve that is horizontal.
B) faces a demand curve that is vertical.
C) has no control over product price.
D) has some control over product price.

E) All of the above
F) B) and D)

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A similarity between monopoly and monopolistic competition is that,in both market structures,


A) strategic interactions among sellers are important.
B) there are a small number of sellers.
C) sellers are price makers rather than price takers.
D) product differentiation is important.

E) A) and B)
F) B) and C)

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When a firm operates with excess capacity,


A) additional production would lower the average total cost.
B) additional production would increase the average total cost.
C) it must be a perfectly competitive firm.
D) it must be a monopolistically competitive firm.

E) B) and C)
F) B) and D)

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