Question 1

Floor stock refers to the inventory held in reserve for potential future sale in a retailer's storeroom or stockroom.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is a similarity between factory outlets and off-price retailers?

Accepted Answer

A)  Both sell at prices 25 percent or more below traditional department store prices.
B)  Both offer high levels of customized service to customers.
C)  Both follow an agile approach to inventory.
D)  Both carry multiple product lines that are considerably deep.E) A) and C)
F) C) and D)

Question 3

Higher prices often indicate a level of exploitation that weakens the prestigious image of retailers.

Accepted Answer

A) True 
 B)False

Question 4

Zeta Inc., a multinational retail corporation, uses a device that notifies the respective store managers whenever a customer is near their store. It also helps them to map customer foot traffic data. This is an example of _____.

Accepted Answer

A)  cloud computing
B)  a beacon
C)  shopper marketing
D)  click-and-connectE) C) and D)
F) All of the above

Question 5

Which of the following statements is true of click-and-collect?

Accepted Answer

A)  It requires representatives to sell products door-to-door, in offices, or at in-home sales parties.
B)  It employs outbound and inbound telephone contacts to sell directly to customers.
C)  It enables consumers to make their purchases online and pick up their orders from physical stores.
D)  It allows customers to shop over the Internet and have items delivered directly to their doors.E) All of the above
F) B) and D)

Question 6

Delta Graphics Inc., a company specializing in publishing educational books, recruits and trains college students to sell its products door-to-door. Which of the following forms of nonstore retailing is illustrated in this scenario?

Accepted Answer

A)  Direct retailing
B)  Telemarketing
C)  Automatic vending
D)  E-tailingE) A) and B)
F) B) and C)

Question 7

Service quality is a priority in service industries because they are so customer oriented.

Accepted Answer

A) True 
 B)False

Question 8

Providing great customer service is one of the most challenging elements in the retail mix because:

Accepted Answer

A)  customer relations do not increase brand value.
B)  customers are indifferent to service quality.
C)  customer expectations for service vary greatly.
D)  customers do not trust retail salespeople.E) B) and C)
F) A) and C)

Question 9

Redoubt Nation, a specialty store that sells adventure sports gears, employs one salesperson per customer. Each salesperson is required to influence customers to purchase items related to the products they have purchased. In this scenario, Redoubt Nation is using _____ as its marketing strategy.

Accepted Answer

A)  low employee density
B)  suggestion selling
C)  merchandise type
D)  trading upE) B) and C)
F) A) and D)

Question 10

At the store level, the goal of tactical retailing is to:

Accepted Answer

A)  eliminate the need for segmenting a market.
B)  increase the sales of a specific item.
C)  increase overhead costs.
D)  eliminate the need for new advertising campaigns.E) All of the above
F) C) and D)

Question 11

Specialty stores compete on the basis of low prices, high turnover, and high volume.

Accepted Answer

A) True 
 B)False

Exam 14: Retailing

Which of the following is a similarity between factory outlets and off-price retailers?

Correct Answer
verified

Higher prices often indicate a level of exploitation that weakens the prestigious image of retailers.

Correct Answer
verified

Zeta Inc., a multinational retail corporation, uses a device that notifies the respective store managers whenever a customer is near their store. It also helps them to map customer foot traffic data. This is an example of _____.

Correct Answer
verified

Floor stock refers to the inventory held in reserve for potential future sale in a retailer's storeroom or stockroom.

Correct Answer
verified

At the store level, the goal of tactical retailing is to:

Correct Answer
verified

Service quality is a priority in service industries because they are so customer oriented.

Correct Answer
verified

Which of the following statements is true of click-and-collect?

Correct Answer
verified

Providing great customer service is one of the most challenging elements in the retail mix because:

Correct Answer
verified

Delta Graphics Inc., a company specializing in publishing educational books, recruits and trains college students to sell its products door-to-door. Which of the following forms of nonstore retailing is illustrated in this scenario?

Correct Answer
verified

Specialty stores compete on the basis of low prices, high turnover, and high volume.

Correct Answer
verified

Redoubt Nation, a specialty store that sells adventure sports gears, employs one salesperson per customer. Each salesperson is required to influence customers to purchase items related to the products they have purchased. In this scenario, Redoubt Nation is using _____ as its marketing strategy.

Correct Answer
verified

Exam 14: Retailing

Which of the following is a similarity between factory outlets and off-price retailers?

Correct AnswerverifiedShow Answer

Higher prices often indicate a level of exploitation that weakens the prestigious image of retailers.

Correct AnswerverifiedShow Answer

Zeta Inc., a multinational retail corporation, uses a device that notifies the respective store managers whenever a customer is near their store. It also helps them to map customer foot traffic data. This is an example of _____.

Correct AnswerverifiedShow Answer

Floor stock refers to the inventory held in reserve for potential future sale in a retailer's storeroom or stockroom.

Correct AnswerverifiedShow Answer

At the store level, the goal of tactical retailing is to:

Correct AnswerverifiedShow Answer

Service quality is a priority in service industries because they are so customer oriented.

Correct AnswerverifiedShow Answer

Which of the following statements is true of click-and-collect?

Correct AnswerverifiedShow Answer

Providing great customer service is one of the most challenging elements in the retail mix because:

Correct AnswerverifiedShow Answer

Delta Graphics Inc., a company specializing in publishing educational books, recruits and trains college students to sell its products door-to-door. Which of the following forms of nonstore retailing is illustrated in this scenario?

Correct AnswerverifiedShow Answer

Specialty stores compete on the basis of low prices, high turnover, and high volume.

Correct AnswerverifiedShow Answer

Redoubt Nation, a specialty store that sells adventure sports gears, employs one salesperson per customer. Each salesperson is required to influence customers to purchase items related to the products they have purchased. In this scenario, Redoubt Nation is using _____ as its marketing strategy.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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