Question 1

Price is one of the criteria against which business buyers evaluate products and suppliers.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following statements is true of a new buy?

Accepted Answer

A)  It is a situation that requires a purchasing contract.
B)  It is a situation that requires a change in the original service.
C)  It is a situation that is less critical and quick.
D)  It is a situation that is more time-consuming than a modified rebuy.E) A) and B)
F) A) and C)

Question 3

Providing superior service to a firm's most valuable customers is likely to result in a maximization of the total business value generated over time.

Accepted Answer

A) True 
 B)False

Question 4

A _____ is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.

Accepted Answer

A)  consumer product
B)  retail product
C)  business product
D)  convenience productE) All of the above
F) A) and C)

Question 5

Leo buys 500 sheets of paper from a vendor for his printing firm. He is satisfied with the product, and he orders the same quantity from the same vendor every week. This is most likely an example of a(n)  _____.

Accepted Answer

A)  initiation buy
B)  straight rebuy
C)  new buy
D)  modified rebuyE) C) and D)
F) None of the above

Question 6

Tamery Corp. is engaged in marketing various goods and services. It buys goods from various manufacturers and sells them to businesses and end consumers. Given this information, Tamery Corp. is said to be selling consumer products if:

Accepted Answer

A)  it sells books to students.
B)  it sells spare parts to automobile manufacturers.
C)  it sells laptops to an IT company.
D)  it sells printers to a partnership firm.E) B) and D)
F) A) and C)

Question 7

The manager of TruColor Printers Inc. has purchased a sophisticated printing press for $1 million. Which of the following statements is most likely to be true about the printing press?

Accepted Answer

A)  It will depreciate over its useful life.
B)  It will be charged as an expense in the year it is bought.
C)  It will undergo processing before it is used.
D)  It will be bought through retailers.E) A) and B)
F) B) and C)

Question 8

Vactin Corp., a construction company, buys ten truckloads of cement for its new project. Given this information, the cement bought is an example of a(n)  _____.

Accepted Answer

A)  consumer product
B)  service product
C)  industrial product
D)  unsought productE) A) and D)
F) A) and C)

Question 9

Fournotts Printing Inc. manufactures and sells photocopiers, printers, and scanners to various corporate offices. This is an example of _____.

Accepted Answer

A)  contract manufacturing
B)  business marketing
C)  licensing
D)  franchisingE) A) and C)
F) B) and C)

Question 10

Fluctuating demand is the demand for two or more items used together in a final product.

Accepted Answer

A) True 
 B)False

Exam 7: Business Marketing

Leo buys 500 sheets of paper from a vendor for his printing firm. He is satisfied with the product, and he orders the same quantity from the same vendor every week. This is most likely an example of a(n) _____.

Correct Answer
verified

Which of the following statements is true of a new buy?

Correct Answer
verified

Vactin Corp., a construction company, buys ten truckloads of cement for its new project. Given this information, the cement bought is an example of a(n) _____.

Correct Answer
verified

A _____ is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.

Correct Answer
verified

Price is one of the criteria against which business buyers evaluate products and suppliers.

Correct Answer
verified

Tamery Corp. is engaged in marketing various goods and services. It buys goods from various manufacturers and sells them to businesses and end consumers. Given this information, Tamery Corp. is said to be selling consumer products if:

Correct Answer
verified

The manager of TruColor Printers Inc. has purchased a sophisticated printing press for $1 million. Which of the following statements is most likely to be true about the printing press?

Correct Answer
verified

Fournotts Printing Inc. manufactures and sells photocopiers, printers, and scanners to various corporate offices. This is an example of _____.

Correct Answer
verified

Fluctuating demand is the demand for two or more items used together in a final product.

Correct Answer
verified

Providing superior service to a firm's most valuable customers is likely to result in a maximization of the total business value generated over time.

Correct Answer
verified

Exam 7: Business Marketing

Leo buys 500 sheets of paper from a vendor for his printing firm. He is satisfied with the product, and he orders the same quantity from the same vendor every week. This is most likely an example of a(n) _____.

Correct AnswerverifiedShow Answer

Which of the following statements is true of a new buy?

Correct AnswerverifiedShow Answer

Vactin Corp., a construction company, buys ten truckloads of cement for its new project. Given this information, the cement bought is an example of a(n) _____.

Correct AnswerverifiedShow Answer

A _____ is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.

Correct AnswerverifiedShow Answer

Price is one of the criteria against which business buyers evaluate products and suppliers.

Correct AnswerverifiedShow Answer

Tamery Corp. is engaged in marketing various goods and services. It buys goods from various manufacturers and sells them to businesses and end consumers. Given this information, Tamery Corp. is said to be selling consumer products if:

Correct AnswerverifiedShow Answer

The manager of TruColor Printers Inc. has purchased a sophisticated printing press for $1 million. Which of the following statements is most likely to be true about the printing press?

Correct AnswerverifiedShow Answer

Fournotts Printing Inc. manufactures and sells photocopiers, printers, and scanners to various corporate offices. This is an example of _____.

Correct AnswerverifiedShow Answer

Fluctuating demand is the demand for two or more items used together in a final product.

Correct AnswerverifiedShow Answer

Providing superior service to a firm's most valuable customers is likely to result in a maximization of the total business value generated over time.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified