Question 1

Which of the following statements is true of the younger Millennials?

Accepted Answer

A)  They are quick to change jobs if they are unsatisfied.
B)  They graduated from college during the Great Recession.
C)  They do not spend time surfing the Web or on social media.
D)  They have difficulty finding jobs when they graduate.E) B) and D)
F) None of the above

Question 2

Which of the following statements is true of American teenagers?

Accepted Answer

A)  They spend about six hours per week tuned in to electronic media.
B)  They make the largest cohort group.
C)  They prefer face-to-face communication to communicating electronically.
D)  They prefer Tumblr and Instagram to Facebook.E) B) and C)
F) All of the above

Question 3

Jason was born in 1970. He spent most of his childhood without much adult guidance as both his parents were working professionals. In this case, which of the following is most likely to be true of Jason?

Accepted Answer

A)  He is independent, resilient, adaptable, cautious, and skeptical.
B)  He has a pessimistic outlook.
C)  His generation outspends other generations on consumer goods and services.
D)  He possesses a negligible amount of spending power.E) A) and B)
F) None of the above

Question 4

Nearly 60 percent of Hispanic Americans are of Cuban descent.

Accepted Answer

A) True 
 B)False

Question 5

Fresnas Cuisine, a restaurant chain, recently introduced fast food on its menu. This action was taken because management recognizes that their customers are predominantly young people. This scenario illustrates how _____ influence marketing decisions.

Accepted Answer

A)  economic factors
B)  demographic factors
C)  legal factors
D)  ethical factorsE) B) and C)
F) A) and D) B

Question 6

Unlike Hispanic Americans, most:

Accepted Answer

A)  Asian Americans are born outside the United States.
B)  Asian Americans' average family income is less.
C)  Asian Americans seldom retain their core Asian values.
D)  Asian Americans are less educated.E) None of the above
F) B) and C)

Question 7

Explain the concept of a marketing mix.

Accepted Answer

Answers will vary. A marketing mix is th...

Question 8

In the context of populations, which of the following statements is true of tweens in the United States?

Accepted Answer

A)  They are the first generation of latchkey children.
B)  They are an attractive market segment for mobile games.
C)  They are a larger cohort than baby boomers.
D)  They are aged between 14 and 18 years.E) A) and D)
F) None of the above

Question 9

Which of the following statements is true of Hispanic Millennials?

Accepted Answer

A)  They are prone to taking a bilingual, bicultural approach to their media consumption.
B)  They do not adhere to their cultural values and are often reluctant to raise a family.
C)  Hispanic Millennials born in the United States acculturate to the primal 45-Latino society .
D)  They share the same characteristics as other societies in the United States.E) A) and C)
F) B) and D)

Question 10

Unlike Gen Yers, Gen Xers:

Accepted Answer

A)  were least affected by the Great Recession.
B)  have higher average incomes.
C)  spend the least on housing compared to other cohorts.
D)  are not considered as attractive market segments for family-oriented products.E) B) and C)
F) A) and D) B

Question 11

Demography is one of the controllable variables in the external environment.

Accepted Answer

A) True 
 B)False

Question 12

Equality, a value that strongly influenced the attitudes and lifestyles of Americans, emphasizes that:

Accepted Answer

A)  success would come to anyone who got an education, worked hard, and played by the rules.
B)  every person should stand on his or her own two feet.
C)  hard work, dedication to family, and frugality were moral and right.
D)  no one should expect to be treated differently from anybody else.E) A) and D)
F) B) and D)

Question 13

Roberto, a Hispanic Millennial, completed his bachelor's degree in the year 2016 and is looking to pursue a successful career. Which of the following behaviors is Roberto most likely to be associated with?

Accepted Answer

A)  Roberto favors Spanish media over English media.
B)  Roberto embraces parts of his original culture.
C)  Roberto shares a conservative outlook towards relationships.
D)  Roberto is most likely to be a monolingual Hispanic Millennial.E) B) and C)
F) All of the above

Question 14

List and discuss six approaches that are used by companies now to stimulate innovation.

Accepted Answer

Answers will vary. The six approaches th...

Question 15

Jessica was born in 1994. She spends more time on Facebook than reading magazines. Despite her inclination toward social networking sites, she continues to listen to the radio and read magazines occasionally. Given this information, which of the following statements is true of Jessica?

Accepted Answer

A)  She does not expect brands to be on social media.
B)  She is a younger Millennial.
C)  She is one of the first generation of latchkey children.
D)  She would have graduated from college during the Great Recession.E) None of the above
F) All of the above

Question 16

Which of the following statements is true of the external environment with regard to developing a marketing mix?

Accepted Answer

A)  It is a standard variable that does not change.
B)  It does not give an accurate estimation of the target market.
C)  It is manually controlled to generate a marketing mix.
D)  It continually molds and reshapes the target market.E) A) and B)
F) All of the above

Question 17

Stephen recently purchased electronic equipment from Fournotts Corp. The equipment malfunctioned during its first use. If Stephen lodges a complaint with the Federal Trade Commission, which of the following bureaus will be responsible for taking action against the firm?

Accepted Answer

A)  The Bureau of Consumer Protection
B)  The Bureau of Economics
C)  The Bureau of Competition
D)  The Bureau of Consumer PrivacyE) A) and B)
F) All of the above

Question 18

In terms of consumers' incomes, a nondegree holder will earn more than twice as much total income as a degree holder over a lifetime.

Accepted Answer

A) True 
 B)False  False

Question 19

A difference between Gen Yers and baby boomers is that unlike Gen Yers, baby boomers:

Accepted Answer

A)  are currently in two different stages of the life cycle.
B)  are the most tech-savvy people yet.
C)  outspend in categories such as gifts and medical care.
D)  prioritize saving money.E) C) and D)
F) B) and D)

Question 20

Gen Xers tend to be frugal and seek value when making purchases.

Accepted Answer

A) True 
 B)False

Exam 4: The Marketing Environment

Which of the following statements is true of the younger Millennials?

Correct AnswerverifiedShow Answer

Which of the following statements is true of American teenagers?

Correct AnswerverifiedShow Answer

Jason was born in 1970. He spent most of his childhood without much adult guidance as both his parents were working professionals. In this case, which of the following is most likely to be true of Jason?

Correct AnswerverifiedShow Answer

Nearly 60 percent of Hispanic Americans are of Cuban descent.

Correct AnswerverifiedShow Answer

Fresnas Cuisine, a restaurant chain, recently introduced fast food on its menu. This action was taken because management recognizes that their customers are predominantly young people. This scenario illustrates how _____ influence marketing decisions.

Correct AnswerverifiedB

Unlike Hispanic Americans, most:

Correct AnswerverifiedShow Answer

Explain the concept of a marketing mix.

Correct AnswerverifiedAnswers will vary. A marketing mix is th...View AnswerShow Answer

In the context of populations, which of the following statements is true of tweens in the United States?

Correct AnswerverifiedShow Answer

Which of the following statements is true of Hispanic Millennials?

Correct AnswerverifiedShow Answer

Unlike Gen Yers, Gen Xers:

Correct AnswerverifiedB

Demography is one of the controllable variables in the external environment.

Correct AnswerverifiedShow Answer

Equality, a value that strongly influenced the attitudes and lifestyles of Americans, emphasizes that:

Correct AnswerverifiedShow Answer

Roberto, a Hispanic Millennial, completed his bachelor's degree in the year 2016 and is looking to pursue a successful career. Which of the following behaviors is Roberto most likely to be associated with?

Correct AnswerverifiedShow Answer

List and discuss six approaches that are used by companies now to stimulate innovation.

Correct AnswerverifiedAnswers will vary. The six approaches th...View AnswerShow Answer

Jessica was born in 1994. She spends more time on Facebook than reading magazines. Despite her inclination toward social networking sites, she continues to listen to the radio and read magazines occasionally. Given this information, which of the following statements is true of Jessica?

Correct AnswerverifiedShow Answer

Which of the following statements is true of the external environment with regard to developing a marketing mix?

Correct AnswerverifiedShow Answer

Stephen recently purchased electronic equipment from Fournotts Corp. The equipment malfunctioned during its first use. If Stephen lodges a complaint with the Federal Trade Commission, which of the following bureaus will be responsible for taking action against the firm?

Correct AnswerverifiedShow Answer

In terms of consumers' incomes, a nondegree holder will earn more than twice as much total income as a degree holder over a lifetime.

Correct AnswerverifiedFalse

A difference between Gen Yers and baby boomers is that unlike Gen Yers, baby boomers:

Correct AnswerverifiedShow Answer

Gen Xers tend to be frugal and seek value when making purchases.

Correct AnswerverifiedShow Answer

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B

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Answers will vary. A marketing mix is th...
View Answer

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B

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Answers will vary. The six approaches th...
View Answer

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False

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