Question 1

E-books are an example of:

Accepted Answer

A)  ​content marketing.
B)  inbound marketing.
C)  relationship marketing.
D)  ​database marketing.E) C) and D)
F) A) and D)

Question 2

Discuss the ways in which business-to-business (B-to-B)companies use the Internet for business marketing.

Accepted Answer

Answers will vary.Over the past decade,m...

Question 3

Which of the following statements is true of the North American Industry Classification System (NAICS) ?

Accepted Answer

A)  ​Each classification group in NAICS is heterogeneous in terms of the components used.
B)  The geographic dispersion of firms cannot be identified with the help of NAICS.
C)  The more the digits in a NAICS code, the more homogeneous the group.
D)  ​Goods- or service-producing firms grouped under NAICS use different production processes.E) C) and D)
F) A) and D)

Question 4

Fresnas Inc.,an oil refinery,buys crude oil and converts it into various products such as gasoline,kerosene,and diesel fuel.Fresnas Inc.,then,sells these products to other companies or retailers.Based on this information,which segment of the business market is most likely represented by Fresnas Inc.?

Accepted Answer

A)  ​Resellers
B)  Producers
C)  Distributors
D)  ​GovernmentsE) B) and C)
F) C) and D)

Question 5

In a buying center,gatekeepers are the people who:

Accepted Answer

A)  ​initiate the buying process.
B)  have the formal power to approve a brand.
C)  regulate the flow of information.
D)  ​negotiate a purchase.E) All of the above
F) B) and C)

Question 6

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Accepted Answer

A)  ​No-Glut Inc. uses rice flour in the manufacture of its gluten-free products. 
B)  Zintec Hardware uses nails to hold its ladders together.
C)  Pace Corp., an automobile company, uses magnesium alloy wheels for its high-end cars.
D)  ​Reldex Steel Corp. uses blast furnaces in its manufacturing process.E) A) and B)
F) A) and C)

Question 7

_____ exists when one party has confidence in an exchange partner's reliability and integrity.

Accepted Answer

A)  ​Obeya
B)  Trust
C)  Keiretsu
D)  ​CommitmentE) C) and D)
F) All of the above

Question 8

Unlike wholesalers,retailers:

Accepted Answer

A)  ​sell mainly to final consumers at the end of the distribution channel.
B)  sell mostly to other retailers and other organizational customers.
C)  buy business goods and incorporate them into the products they produce.
D)  ​seek to achieve goals other than the standard business goals of profit.E) A) and C)
F) A) and D)

Question 9

Which of the following statements is true of business marketing?

Accepted Answer

A)  ​It refers to the sale of goods and services for the purpose of personal consumption.
B)  It deals with products that are used to facilitate an organization's operations.
C)  It has long and indirect channels of distribution.
D)  ​It sets the price and other conditions of sale without chances for negotiations.E) A) and B)
F) None of the above

Question 10

Inland Eastex Inc.manufactures toothpastes.Even when the company increased the price of its toothpastes last year,the sales did not drop.This is an example of _____.

Accepted Answer

A)  ​elastic demand
B)  inelastic demand
C)  derived demand
D)  ​joint demandE) A) and C)
F) C) and D)

Question 11

Ethics refers to a firm's belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely.

Accepted Answer

A) True 
 B)False

Question 12

By pressurizing a supplier to sell products at very low prices,a buyer may,in effect,force the supplier to compromise on the quality of the product.

Accepted Answer

A) True 
 B)False

Question 13

Businesses contract outside providers to perform janitorial,advertising,and legal services as it costs less than hiring an employee to perform the particular task.

Accepted Answer

A) True 
 B)False

Question 14

The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes.

Accepted Answer

A) True 
 B)False

Question 15

The manager of TruColor Printers Inc.has purchased a sophisticated printing press for $1 million.Which of the following statements is most likely to be true about the printing press?

Accepted Answer

A)  ​It will be depreciated over its useful life.
B)  It will be charged as an expense in the year it is bought.
C)  It will undergo processing before it is used.
D)  ​It will be bought through retailers.E) B) and D)
F) A) and B)

Question 16

Explain strategic alliance and the factors that contribute to its long-term survival.

Accepted Answer

Answers will vary.A strategic alliance,s...

Question 17

Items such as sheet metal,treated lumber,corn syrup,and plastics are examples of _____.

Accepted Answer

A)  ​raw materials
B)  processed materials
C)  major equipment
D)  ​MRO suppliesE) B) and C)
F) A) and C)

Question 18

Explain how business establishments are classified under the North American Industry Classification System (NAICS.)

Accepted Answer

Answers will vary.The North American Ind...

Question 19

The North American Industry Classification System data can be used to:

Accepted Answer

A)  ​identify scope for new product lines.
B)  classify firms according to their heterogeneity.
C)  classify business establishments all over the world.
D)  ​identify potential new customers.E) C) and D)
F) A) and B)

Question 20

Price is one of the criteria against which business buyers evaluate products and suppliers.

Accepted Answer

A) True 
 B)False

Exam 7: Business Marketing

The North American Industry Classification System data can be used to:

Correct Answer
verified

E-books are an example of:

Correct Answer
verified

Items such as sheet metal,treated lumber,corn syrup,and plastics are examples of _____.

Correct Answer
verified

Businesses contract outside providers to perform janitorial,advertising,and legal services as it costs less than hiring an employee to perform the particular task.

Correct Answer
verified

Unlike wholesalers,retailers:

Correct Answer
verified

The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes.

Correct Answer
verified

Correct Answer
verified

Which of the following statements is true of the North American Industry Classification System (NAICS) ?

Correct Answer
verified

Ethics refers to a firm's belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely.

Correct Answer
verified

The manager of TruColor Printers Inc.has purchased a sophisticated printing press for $1 million.Which of the following statements is most likely to be true about the printing press?

Correct Answer
verified

Price is one of the criteria against which business buyers evaluate products and suppliers.

Correct Answer
verified

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Correct Answer
verified

Which of the following statements is true of business marketing?

Correct Answer
verified

Explain strategic alliance and the factors that contribute to its long-term survival.

Correct Answer
verified
Answers will vary.A strategic alliance,s...
View Answer

_____ exists when one party has confidence in an exchange partner's reliability and integrity.

Correct Answer
verified

Explain how business establishments are classified under the North American Industry Classification System (NAICS.)

Correct Answer
verified
Answers will vary.The North American Ind...
View Answer

By pressurizing a supplier to sell products at very low prices,a buyer may,in effect,force the supplier to compromise on the quality of the product.

Correct Answer
verified

In a buying center,gatekeepers are the people who:

Correct Answer
verified

Discuss the ways in which business-to-business (B-to-B)companies use the Internet for business marketing.

Correct Answer
verified
Answers will vary.Over the past decade,m...
View Answer

Inland Eastex Inc.manufactures toothpastes.Even when the company increased the price of its toothpastes last year,the sales did not drop.This is an example of _____.

Correct Answer
verified

Exam 7: Business Marketing

The North American Industry Classification System data can be used to:

Correct AnswerverifiedShow Answer

E-books are an example of:

Correct AnswerverifiedShow Answer

Items such as sheet metal,treated lumber,corn syrup,and plastics are examples of _____.

Correct AnswerverifiedShow Answer

Businesses contract outside providers to perform janitorial,advertising,and legal services as it costs less than hiring an employee to perform the particular task.

Correct AnswerverifiedShow Answer

Unlike wholesalers,retailers:

Correct AnswerverifiedShow Answer

The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements is true of the North American Industry Classification System (NAICS) ?

Correct AnswerverifiedShow Answer

Ethics refers to a firm's belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely.

Correct AnswerverifiedShow Answer

The manager of TruColor Printers Inc.has purchased a sophisticated printing press for $1 million.Which of the following statements is most likely to be true about the printing press?

Correct AnswerverifiedShow Answer

Price is one of the criteria against which business buyers evaluate products and suppliers.

Correct AnswerverifiedShow Answer

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Correct AnswerverifiedShow Answer

Which of the following statements is true of business marketing?

Correct AnswerverifiedShow Answer

Explain strategic alliance and the factors that contribute to its long-term survival.

Correct AnswerverifiedAnswers will vary.A strategic alliance,s...View AnswerShow Answer

_____ exists when one party has confidence in an exchange partner's reliability and integrity.

Correct AnswerverifiedShow Answer

Explain how business establishments are classified under the North American Industry Classification System (NAICS.)

Correct AnswerverifiedAnswers will vary.The North American Ind...View AnswerShow Answer

By pressurizing a supplier to sell products at very low prices,a buyer may,in effect,force the supplier to compromise on the quality of the product.

Correct AnswerverifiedShow Answer

In a buying center,gatekeepers are the people who:

Correct AnswerverifiedShow Answer

Discuss the ways in which business-to-business (B-to-B)companies use the Internet for business marketing.

Correct AnswerverifiedAnswers will vary.Over the past decade,m...View AnswerShow Answer

Inland Eastex Inc.manufactures toothpastes.Even when the company increased the price of its toothpastes last year,the sales did not drop.This is an example of _____.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary.A strategic alliance,s...
View Answer

Correct Answer
verified

Correct Answer
verified
Answers will vary.The North American Ind...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary.Over the past decade,m...
View Answer

Correct Answer
verified