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Exam 15: Distributing Products

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Question 121

Multiple Choice

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__________ may represent several producers in a specific territory,as long as they do not represent competing products.

A) Consignment brokers
B) Sales contractors
C) Manufacturer's agents
D) Freight forwarders

E) A) and D)
F) None of the above

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Question 122

Multiple Choice

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Which of the following would be classified as a limited-function wholesaler?

A) Autunes stocks shelves in drugstores and supermarkets with audio CDs and cassettes of "golden oldies" from the 70s and 80s,which it sells on consignment.
B) RightWrite sells all types of fine stationery and pens to the general public.
C) Jim Thigpen helps buyers and sellers of used heavy construction equipment negotiate the terms and conditions of their transactions,but does not actually take title to any of the equipment.
D) Sav-A-Bundle sells discontinued merchandise,floor samples,and open-box items at heavy discounts to the general public.

E) A) and C)
F) A) and B)

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Question 123

Multiple Choice

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The types of utility commonly provided by marketing intermediaries include:

Vending machines are used primarily to sell goods where consumers have little interest in convenience.

Qwikship is a new delivery company that wants to compete against FedEx and UPS in the United States,Canada,and Mexico.One of the keys to Qwikship's success will be the ability to establish large storage warehouses at a few key locations throughout North America.

E-Gadgets is a chain of electronics stores that specializes in devices and gadgets incorporating cutting-edge technologies.The company has more than 170 stores located in large cities throughout the Southeast and Midwest.E-Gadgets has chosen the locations of its stores so that most customers living in upper middle class and wealthy neighborhoods can get to an E-Gadgets store in less than 15 minutes.E-Gadgets is providing its customers with:

A(n) __________ sells general merchandise directly from the manufacturer at a discount;items may be discontinued or have certain product flaws.

Drop shippers are wholesalers that stock heavy or bulky items and transport them to retail stores.

In ____________,salespeople are independent contractors who not only sell the product,but also recruit additional salespeople.

Some freight forwarders offer warehousing and customs assistance.

Which of the following activities would a drop shipper be most likely to perform?

Because supply chains are so complex,firms have found it difficult to outsource supply chain management.

A firm that wants to distribute its products as widely in a market as possible would use a(n) ___________ distribution strategy.

Nina Corby owns a card shop in a small shopping center where she sells cards produced by a national company.Nina sells to final customers,so she is a:

In a(n) ____________ distribution system all of the organizations in the channel of distribution are owned by one firm.

Hi! Notes Card Shops has been approached by Novel Teas,a producer of herbal teas and exotic spices.Novel Teas wants to sell its products in the Hi! Notes stores under an administered distribution system.If Hi! Notes accepts Novel Teas proposal,it will perform many marketing services for the tea maker in exchange for a flat fee.

A major advantage of direct marketing is that it is a very convenient way for consumers to shop.

The two basic types of warehouses are:

Compared to rail transportation,one of the advantages of shipping by truck is that trucks:

Form utility has become the most important utility provided by retailers.