Question 1

Which of the following would be the best example of a broker?

Accepted Answer

A)   Woody's Lumber Supply does not actually store, handle, or deliver lumber, but rather solicits orders from retail hardware and home improvement stores, takes title to the lumber, then arranges for it to be shipped directly from sawmills to the retail stores.
B)   Dennis McGowan helps buyers and sellers of used heavy construction equipment negotiate the terms and conditions of their transactions, but does not actually take title to any of the equipment, nor does he develop long-term relationships with the buyers or sellers.
C)   Chipper Sheid is not an employee of Tee Time Golf Clubs, but he solicits sales for their products at golf and sporting goods stores in a fairly large sales territory.
D)   Hal Harrison is employed by a vacuum cleaner company, and goes door-to-door selling products produced by his company.E) B) and D)
F) A) and D)

Question 2

Cheapo Depot is a new chain of discount stores. A major part of Cheapo Depot's competitive strategy is likely to be based on keeping its prices lower than those of other types of retailers.

Accepted Answer

A) True 
 B)False

Question 3

In a(n)  ________ distribution system all of the organizations in the channel of distribution are owned by one firm.

Accepted Answer

A)   administered
B)   contractual
C)   supply-based
D)   corporateE) None of the above
F) C) and D)

Question 4

The main difference between selective distribution and exclusive distribution is the number and type of market segments the firm chooses. In a selective strategy, a variety of profitable niche markets are selected, while in an exclusive strategy one specific market segment is targeted, and all others are excluded.

Accepted Answer

A) True 
 B)False

Question 5

Epic Electronics has had to shut down its manufacturing plant for several hours twice in the past week. Some of its key suppliers have been late with their shipments of materials and parts. These difficulties indicate that Epic has done a poor job in managing its inbound logistics.

Accepted Answer

A) True 
 B)False

Question 6

________ means selling goods and services to ultimate consumers over the Internet.

Accepted Answer

A)   Online retailing
B)   B2B distribution
C)   E-selling
D)   IntercommerceE) B) and C)
F) A) and B)

Question 7

Playtime Toys, Inc. manufactures toys designed to inspire the imaginations of children. In order to control all of the marketing operations, Playtime owns all of the organizations in the channel of distribution for its toys, including the chain of Playtime retail stores. The approach taken by Playtime is known as an administered distribution system.

Accepted Answer

A) True 
 B)False

Question 8

The use of multiple modes of transportation to complete a single long-distance movement of freight is known as multi-carrier shipping.

Accepted Answer

A) True 
 B)False

Question 9

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Accepted Answer

A) True 
 B)False

Question 10

Mall owners tend to like kiosks because they create a marketplace atmosphere.

Accepted Answer

A) True 
 B)False

Question 11

The main difference between storage warehouses and distribution warehouses is that storage warehouses are relatively small, specialized facilities used to store one particular type of good for short periods while distribution warehouses are large facilities used to store a wide variety of goods for longer periods of time.

Accepted Answer

A) True 
 B)False

Question 12

Pipelines are used primarily to transport water, petroleum, and petroleum products.

Accepted Answer

A) True 
 B)False

Question 13

Vending machines are used primarily to sell goods where consumers have little interest in convenience.

Accepted Answer

A) True 
 B)False

Question 14

In an administered distribution system, retail stores manage all of the marketing functions at the retail level.

Accepted Answer

A) True 
 B)False

Exam 15: Distributing Products

Epic Electronics has had to shut down its manufacturing plant for several hours twice in the past week. Some of its key suppliers have been late with their shipments of materials and parts. These difficulties indicate that Epic has done a poor job in managing its inbound logistics.

Correct Answer
verified

Vending machines are used primarily to sell goods where consumers have little interest in convenience.

Correct Answer
verified

In an administered distribution system, retail stores manage all of the marketing functions at the retail level.

Correct Answer
verified

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Correct Answer
verified

Cheapo Depot is a new chain of discount stores. A major part of Cheapo Depot's competitive strategy is likely to be based on keeping its prices lower than those of other types of retailers.

Correct Answer
verified

Correct Answer
verified

Mall owners tend to like kiosks because they create a marketplace atmosphere.

Correct Answer
verified

In a(n) ________ distribution system all of the organizations in the channel of distribution are owned by one firm.

Correct Answer
verified

Correct Answer
verified

Which of the following would be the best example of a broker?

Correct Answer
verified

The use of multiple modes of transportation to complete a single long-distance movement of freight is known as multi-carrier shipping.

Correct Answer
verified

________ means selling goods and services to ultimate consumers over the Internet.

Correct Answer
verified

Correct Answer
verified

Pipelines are used primarily to transport water, petroleum, and petroleum products.

Correct Answer
verified

Exam 15: Distributing Products

Epic Electronics has had to shut down its manufacturing plant for several hours twice in the past week. Some of its key suppliers have been late with their shipments of materials and parts. These difficulties indicate that Epic has done a poor job in managing its inbound logistics.

Correct AnswerverifiedShow Answer

Vending machines are used primarily to sell goods where consumers have little interest in convenience.

Correct AnswerverifiedShow Answer

In an administered distribution system, retail stores manage all of the marketing functions at the retail level.

Correct AnswerverifiedShow Answer

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Correct AnswerverifiedShow Answer

Cheapo Depot is a new chain of discount stores. A major part of Cheapo Depot's competitive strategy is likely to be based on keeping its prices lower than those of other types of retailers.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Mall owners tend to like kiosks because they create a marketplace atmosphere.

Correct AnswerverifiedShow Answer

In a(n) ________ distribution system all of the organizations in the channel of distribution are owned by one firm.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following would be the best example of a broker?

Correct AnswerverifiedShow Answer

The use of multiple modes of transportation to complete a single long-distance movement of freight is known as multi-carrier shipping.

Correct AnswerverifiedShow Answer

________ means selling goods and services to ultimate consumers over the Internet.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Pipelines are used primarily to transport water, petroleum, and petroleum products.

Correct AnswerverifiedShow Answer

Correct Answer
verified

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