FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 14: Developing and Pricing Goods and Services

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 151

True/False

Review LaterAdd Note

Review Later

The several product lines that a company offers for sale make up that organization's product mix.

A) True
B) False

Correct Answer

verified

Show Answer

Question 152

Multiple Choice

Review LaterAdd Note

Review Later

NoSneeze markets a group of similar products for people suffering from the common cold. The products differ mainly in the strength of the dosage and in whether they also contain additional medications to help the consumer sleep while sick. Sarah, a marketing manager at NoSneeze, is responsible for marketing the company's products and is involved in major decisions concerning the development of new products that will be included in this product line. Sarah serves as a

A) brand manager.
B) market mix specialist.
C) target market manager.
D) product line specialist.

E) A) and B)
F) None of the above

Correct Answer

verified

Show Answer

Question 153

True/False

Review LaterAdd Note

While the UPC improves efficiency at the retail checkout counter, it has increased problems in controlling inventory.

Brand equity refers to those factors that people associate with a specific brand name, such as awareness, perceived quality, and loyalty.

While service providers offer product lines, they are unable to offer product mixes.

________ goods appeal to consumers who are willing to make an extra shopping effort to acquire them.

The characteristics of specialty goods restrict their effective sale online.

One function of effective packaging is to attract the attention of consumers.

Borden, Inc. makes pasta, dairy items, and adhesives. These different types of products are referred to as Borden's

While the product life cycle is a good theory, it's not important for marketers to recognize what life cycle stage a product is in.

Securitas Financial Services purchased several new computers and laser printers for office use. These items would be correctly classified as accessory equipment.

A ________ is a name, symbol, or design (or combination of these) that identifies the goods or services of one seller or group of sellers and distinguishes them from those of competitors.

As a promotional strategy, advertising is more important in the marketing of industrial goods than it is in the marketing of consumer goods.

The key to demand-oriented pricing is the recognition that not all producers face the same costs of production.

The term product line describes the combination of product mixes offered by a manufacturer.

Regardless of changes in packaging, the total product offer remains unchanged.

Knowledge of the product life cycle model can help firms develop marketing strategies and anticipate market changes.

In the new-product development process, product analysis is completed prior to the product screening stage.

Equipment maintenance and repair of equipment used by businesses is an industrial support good.

Consumers are best served by providing specialty goods in convenient locations.