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Which of the following statements is not correct?


A) The typical monopolistically competitive firm could reduce its average total cost if it produced more output.
B) Monopolistically competitive firms advertise in order to increase the elasticity of the demand curve they face.
C) Expensive advertising might help consumers if it is a signal that the product is good.
D) Brand names acquired at great cost might help consumers by assuring quality.

E) A) and B)
F) A) and C)

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Economists measure a market's domination by a small number of firms with a statistic called the

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concentrat...

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A monopolistically competitive market


A) is imperfectly competitive, and all imperfectly competitive markets are monopolistically competitive.
B) is imperfectly competitive, but not all imperfectly competitive markets are monopolistically competitive.
C) is imperfectly competitive, whereas an oligopolistic market is not imperfectly competitive.
D) is not imperfectly competitive.

E) A) and D)
F) C) and D)

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One way in which monopolistic competition differs from oligopoly is that


A) there are no barriers to entry in oligopolies.
B) in oligopoly markets there are only a few sellers.
C) all firms in an oligopoly eventually earn zero economic profits.
D) strategic interactions between firms are rare in oligopolies.

E) All of the above
F) C) and D)

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The business-stealing externality states that entry of a new firms imposes a cost on existing firms because they lose customers.

A) True
B) False

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Under which of the following market structures would the highest output of a particular good be produced?


A) perfect competition
B) monopolistic competition
C) oligopoly
D) monopoly

E) A) and B)
F) C) and D)

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Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry. Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry.   -Refer to Table 16-2. What is the concentration ratio for Industry M? A) about 96% B) about 52% C) about 40% D) about 22% -Refer to Table 16-2. What is the concentration ratio for Industry M?


A) about 96%
B) about 52%
C) about 40%
D) about 22%

E) B) and D)
F) A) and D)

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Firms that spend the greatest percentage of their revenue on advertising tend to be firms that sell


A) industrial products.
B) homogeneous products.
C) consumer goods for which there are no close substitutes.
D) highly-differentiated consumer goods.

E) A) and B)
F) None of the above

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In which of the following product markets are we likely to observe the largest amount of advertising?


A) markets with highly differentiated products
B) perfectly competitive markets
C) markets in which industrial products are sold
D) markets in which there is very little difference between different firms' products

E) B) and C)
F) None of the above

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Figure 16-9 The figure is drawn for a monopolistically-competitive firm. Figure 16-9 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-9. The firm's maximum profit is A) $-5,000.00. B) $0. C) $5,000.00. D) $8,887.78. -Refer to Figure 16-9. The firm's maximum profit is


A) $-5,000.00.
B) $0.
C) $5,000.00.
D) $8,887.78.

E) A) and B)
F) A) and C)

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When a monopolistically competitive firm is in long-run equilibrium,


A) price is equal to average total cost.
B) price is equal to marginal cost.
C) price is equal to marginal revenue.
D) the firm operates at its efficient scale.

E) B) and C)
F) B) and D)

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A monopolistically competitive firm has the following cost structure: A monopolistically competitive firm has the following cost structure:   The firm faces the following demand curve:   To maximize profit (or minimize losses) , the firm will produce A) 20 units. B) 30 units. C) 40 units. D) 50 units. The firm faces the following demand curve: A monopolistically competitive firm has the following cost structure:   The firm faces the following demand curve:   To maximize profit (or minimize losses) , the firm will produce A) 20 units. B) 30 units. C) 40 units. D) 50 units. To maximize profit (or minimize losses) , the firm will produce


A) 20 units.
B) 30 units.
C) 40 units.
D) 50 units.

E) A) and B)
F) A) and C)

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Monopolistic competition is characterized by which of the following attributes? (i) Free entry (ii) Product differentiation (iii) Many sellers


A) (i) and (iii) only
B) (i) and (ii) only
C) (ii) and (iii) only
D) (i) , (ii) , and (iii)

E) A) and C)
F) B) and D)

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Advertising that uses celebrity endorsements is most likely intended to


A) increase elasticity of demand for the advertised product.
B) reduce the ability of markets to allocate resources efficiently.
C) provide a signal of product quality.
D) be useful only for psychological effects.

E) A) and B)
F) A) and C)

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Joe's Juice Shop operates in a monopolistically competitive market. Joe's is currently producing where its average total cost is minimized. In the long run we would expect Joe's output to


A) decrease and average total cost to increase.
B) decrease and average total cost to decrease.
C) remain unchanged as Joe's is doing the best it can.
D) increase and average total costs to decrease.

E) A) and B)
F) A) and C)

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As developing countries make a transition to market-based economies, one of the first major capital investments is in "Western-quality" hotels. Explain why brand-name hotel accommodations are a critical step in attracting foreign investment.

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Brand-name hotels are a critic...

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Scenario 16-2 Suppose market demand for a product is given by the equation P = 20 - Q. For this market demand curve, marginal revenue is MR = 20 - 2Q. -Refer to Scenario 16-2. If the marginal cost of producing this good is 4, how much total consumer surplus would consumers receive in this market?


A) 8
B) 12
C) 32
D) 64

E) A) and B)
F) A) and C)

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A typical firm in the US economy would be classified as


A) perfectly competitive.
B) imperfectly competitive.
C) a duopolist.
D) an oligopolist.

E) All of the above
F) C) and D)

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A monopolistically competitive market could be considered inefficient because


A) marginal revenue exceeds average revenue.
B) price exceeds marginal cost.
C) the efficient scale of production is only achieved in the long run, not in the short run.
D) markup pricing does not occur in any other market structure.

E) A) and B)
F) A) and C)

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Table 16-7 A monopolistically competitive firm faces the following demand schedule for its product. In addition, the firm has total fixed costs equal to 20. Table 16-7 A monopolistically competitive firm faces the following demand schedule for its product. In addition, the firm has total fixed costs equal to 20.   -Refer to Table 16-7. If the firm produces its profit-maximizing level of output and there is a constant marginal cost of $7 per unit, which of the following is correct? A) This firm is operating at its efficient scale. B) This firm should expect its demand curve to shift to the left. C) Firms will leave the market and profits for firms that remain in the market will rise. D) This firm is in a long-run equilibrium. -Refer to Table 16-7. If the firm produces its profit-maximizing level of output and there is a constant marginal cost of $7 per unit, which of the following is correct?


A) This firm is operating at its efficient scale.
B) This firm should expect its demand curve to shift to the left.
C) Firms will leave the market and profits for firms that remain in the market will rise.
D) This firm is in a long-run equilibrium.

E) C) and D)
F) B) and C)

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