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Consider monopoly,monopolistic competition,and perfect competition.In which of these three market structures does a profit-maximizing firm experience zero economic profit?


A) perfect competition only
B) perfect competition and monopolistic competition only
C) perfect competition,monopolistic competition,and monopoly
D) The answer cannot be determined without knowing whether the market is in the long run or short run.

E) B) and D)
F) All of the above

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Product differentiation always leads to some measure of market power.

A) True
B) False

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If "too much choice" is a problem for consumers,it would occur in which market structure(s) ?


A) perfect competition
B) monopoly
C) monopolistic competition
D) perfect competition and monopolistic competition

E) B) and C)
F) None of the above

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The breakfast cereal industry,with its concentration ratio of 78%,would best be described as a(n)


A) perfectly competitive market.
B) monopolistically competitive market.
C) oligopoly.
D) monopoly.

E) B) and D)
F) None of the above

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Table 16-5 This table shows the demand schedule,marginal cost,and average total cost for a monopolistically competitive firm. Table 16-5 This table shows the demand schedule,marginal cost,and average total cost for a monopolistically competitive firm.    -Refer to Table 16-5.How much profit will this firm earn at the monopolistically competitive price? A)  $0 B)  $5 C)  $12 D)  $16 -Refer to Table 16-5.How much profit will this firm earn at the monopolistically competitive price?


A) $0
B) $5
C) $12
D) $16

E) B) and C)
F) A) and B)

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There are four basic types of market structure.

A) True
B) False

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Entry and exit drive each firm in a monopolistically competitive market to a point of tangency between its


A) marginal revenue curve and its total cost curve.
B) marginal revenue curve and its average total cost curve.
C) demand curve and its total cost curve.
D) demand curve and its average total cost curve.

E) C) and D)
F) A) and C)

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Assume the role of a defender of advertising.Describe the characteristics of advertising that enhance the effectiveness of markets and increase the social welfare of society.

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Advertising provides information to cons...

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A monopolistically competitive firm chooses


A) the quantity of output to produce,but the market determines price.
B) the price,but competition in the market determines the quantity.
C) price,but output is determined by a cartel production quota.
D) the quantity of output to produce and the price at which it will sell its output.

E) None of the above
F) B) and C)

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When firms in a monopolistically competitive market engage in price-related advertising,defenders of advertising argue that


A) the quality of products sold in the market always increases.
B) customers are less likely to be informed about other characteristics of the product.
C) new firms are discouraged from entering the market.
D) each firm has less market power.

E) C) and D)
F) B) and D)

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Which of the following is not a key feature of monopolistic competition?


A) Excess capacity
B) A markup of price over marginal cost
C) Positive economic profits for firms in the long run
D) Differentiated products among firms in the market

E) A) and B)
F) All of the above

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The product-variety externality states that entry of a new firm conveys a negative externality on consumers.

A) True
B) False

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In which of the following market structures is(are) there a large number of sellers? (i) Monopolistic competition (ii) Perfect competition (iii) Oligopoly


A) (i) and (ii) only
B) (ii) and (iii) only
C) (ii) only
D) (i) , (ii) ,and (iii)

E) A) and D)
F) A) and C)

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For a monopolistically competitive firm,at the profit-maximizing quantity of output,


A) price exceeds marginal cost.
B) marginal revenue exceeds marginal cost.
C) marginal cost exceeds average revenue.
D) price equals marginal revenue.

E) A) and B)
F) B) and C)

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Figure 16-2 Figure 16-2   -Refer to Figure 16-2.How much consumer surplus will be derived from the purchase of this product at the monopolistically competitive price? A)  $250. B)  $500 C)  $562.50. D)  $1250. -Refer to Figure 16-2.How much consumer surplus will be derived from the purchase of this product at the monopolistically competitive price?


A) $250.
B) $500
C) $562.50.
D) $1250.

E) A) and B)
F) C) and D)

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For the economy as a whole,spending on advertising comprises about what percent of total firm revenue?


A) 0.5
B) 2
C) 10
D) 20

E) A) and D)
F) None of the above

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A market structure in which there are many firms selling products that are similar but not identical is known as


A) oligopoly.
B) monopoly.
C) monopolistic competition.
D) perfect competition.

E) None of the above
F) C) and D)

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Table 16-6 Traci's Hairstyling is one salon among many in the market for hairstyling.The following table presents cost and revenue data for haircuts at Traci's Hairstyling. Table 16-6 Traci's Hairstyling is one salon among many in the market for hairstyling.The following table presents cost and revenue data for haircuts at Traci's Hairstyling.    -Refer to Table 16-6.What is the profit-maximizing output for Traci's Hairstyling? A)  3 haircuts B)  4 haircuts C)  5 haircuts D)  6 haircuts -Refer to Table 16-6.What is the profit-maximizing output for Traci's Hairstyling?


A) 3 haircuts
B) 4 haircuts
C) 5 haircuts
D) 6 haircuts

E) None of the above
F) B) and D)

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In the long run,a profit-maximizing firm in a monopolistically competitive market operates at


A) efficient scale.
B) a level of output at which average total cost is rising.
C) a level of output at which average total cost is falling.
D) the level of output at which total revenue is maximized.

E) A) and B)
F) None of the above

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Figure 16-1.The figure is drawn for a monopolistically competitive firm. Figure 16-1.The figure is drawn for a monopolistically competitive firm.   -Refer to Figure 16-1.The firm's profit-maximizing level of output is A)  8 units. B)  12 units. C)  16 units. D)  24 units. -Refer to Figure 16-1.The firm's profit-maximizing level of output is


A) 8 units.
B) 12 units.
C) 16 units.
D) 24 units.

E) A) and D)
F) B) and D)

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