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When an industry has many firms,the industry is


A) an oligopoly if the firms sell differentiated products,but it is monopolistically competitive if the firms sell identical products.
B) an oligopoly if the firms sell differentiated products,but it is perfectly competitive if the firms sell identical products.
C) monopolistically competitive if the firms sell differentiated products,but it is perfectly competitive if the firms sell identical products.
D) perfectly competitive if the firms sell differentiated products,but it is monopolistically competitive if the firms sell identical products.

E) A) and D)
F) A) and C)

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Figure 16-2 Figure 16-2   -Refer to Figure 16-2.If this firm profit-maximizes,how much cost will it incur? -Refer to Figure 16-2.If this firm profit-maximizes,how much cost will it incur?

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Since a firm in a monopolistically competitive market faces a


A) downward-sloping demand curve,it will always operate with excess capacity.
B) downward-sloping demand curve,it will always operate at its efficient scale.
C) perfectly elastic demand curve,it will always operate with excess capacity.
D) perfectly inelastic demand curve,it will always operate at its efficient scale.

E) B) and D)
F) None of the above

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Figure 16-2 This figure depicts a situation in a monopolistically competitive market. Figure 16-2 This figure depicts a situation in a monopolistically competitive market.   -Refer to Figure 16-2.Which of the following will occur in the long run in this industry? A)  Firms will exit this industry. B)  Firms will enter this industry. C)  This firm will continue to earn positive economic profits. D)  This firm will incur losses. -Refer to Figure 16-2.Which of the following will occur in the long run in this industry?


A) Firms will exit this industry.
B) Firms will enter this industry.
C) This firm will continue to earn positive economic profits.
D) This firm will incur losses.

E) A) and B)
F) A) and C)

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Figure 16-4 Figure 16-4   -Refer to Figure 16-4.Which of the panels shown could illustrate the short-run situation for a monopolistically competitive firm? A)  panel a B)  panel b C)  panel c D)  All of the above are correct. -Refer to Figure 16-4.Which of the panels shown could illustrate the short-run situation for a monopolistically competitive firm?


A) panel a
B) panel b
C) panel c
D) All of the above are correct.

E) B) and C)
F) None of the above

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In markets where restrictions on advertising have been used to curtail competition,the U.S.courts have generally


A) referred the matters of advertising restrictions to executive regulators.
B) enforced industry-wide agreements to restrict advertising.
C) been silent on the effect of explicit advertising restrictions.
D) overturned laws that prohibit advertising.

E) A) and C)
F) A) and B)

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In a monopolistically competitive market,


A) there are only a few sellers.
B) each firm takes the price of its product as given.
C) firms can enter or exit the market without restrictions.
D) each firm produces a product that is essentially identical to the products of other firms in the market.

E) A) and D)
F) None of the above

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Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry. Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry.    -Refer to Table 16-2.What is the concentration ratio for Industry A? A)  about 71% B)  about 81% C)  about 88% D)  100% -Refer to Table 16-2.What is the concentration ratio for Industry A?


A) about 71%
B) about 81%
C) about 88%
D) 100%

E) A) and D)
F) All of the above

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A monopolistically competitive market


A) is imperfectly competitive,and all imperfectly competitive markets are monopolistically competitive.
B) is imperfectly competitive,but not all imperfectly competitive markets are monopolistically competitive.
C) is imperfectly competitive,whereas an oligopolistic market is not imperfectly competitive.
D) is not imperfectly competitive.

E) A) and B)
F) C) and D)

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Figure 16-8 The figure is drawn for a monopolistically-competitive firm. Figure 16-8 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-8.In response to the situation represented by the figure,we would expect A)  new firms to enter the market. B)  some of the firms that are currently in the market to exit. C)  this firm's profit to move from its current value toward a positive value. D)  None of the above are correct. -Refer to Figure 16-8.In response to the situation represented by the figure,we would expect


A) new firms to enter the market.
B) some of the firms that are currently in the market to exit.
C) this firm's profit to move from its current value toward a positive value.
D) None of the above are correct.

E) All of the above
F) A) and B)

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Critics of markets that are characterized by firms that sell brand name products argue that brand names encourage consumers to pay more for branded products that


A) have elastic demand curves.
B) are very different from generic products.
C) are indistinguishable from generic products.
D) consumer-advocate groups have found to be inferior.

E) A) and D)
F) A) and C)

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In many college towns,private independent bookstores typically locate on the periphery of the college campus.However,in some college towns,the university has used political power to restrict private bookstores near campus through community zoning laws.Use your knowledge of markets to predict the price and quality of service differences in the market for college textbooks under the two different market regimes.

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In monopoly markets,price will...

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The market for novels is


A) perfectly competitive.
B) a monopoly.
C) monopolistically competitive.
D) an oligopoly.

E) A) and B)
F) None of the above

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Monopolistic competition differs from perfect competition because in monopolistically competitive markets


A) there are barriers to entry.
B) all firms can eventually earn economic profits.
C) each of the sellers offers a somewhat different product.
D) strategic interactions between firms are important.

E) A) and B)
F) A) and C)

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In which of the following market structures can firms earn economic profits in the long run?


A) perfect competition
B) monopolistic competition
C) monopoly
D) Both b and c are correct.

E) A) and B)
F) A) and C)

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Economists are unanimous in their belief that advertising is socially inefficient.

A) True
B) False

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Empirical evidence suggests that advertising usually leads to an increase in the price for advertised products.

A) True
B) False

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Monopolistic competition and monopoly are examples of a market structure called imperfect competition.

A) True
B) False

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Table 16-6 Traci's Hairstyling is one salon among many in the market for hairstyling.The following table presents cost and revenue data for haircuts at Traci's Hairstyling. Table 16-6 Traci's Hairstyling is one salon among many in the market for hairstyling.The following table presents cost and revenue data for haircuts at Traci's Hairstyling.    -Refer to Table 16-6.At the profit-maximizing quantity,what is Traci's total profit? A)  $30 B)  $59 C)  $77 D)  $84 -Refer to Table 16-6.At the profit-maximizing quantity,what is Traci's total profit?


A) $30
B) $59
C) $77
D) $84

E) C) and D)
F) All of the above

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In the long run,monopolistically competitive firms produce where demand equals average total cost.

A) True
B) False

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