Question 1

When considering the social factors that affect marketing,people with component lifestyles are:

Accepted Answer

A)   becoming non-discriminating and undemanding.
B)   choosing products that meet their diverse needs.
C)   reducing the complexity of their buying behavior.
D)   beginning to prefer products that meet traditional needs and interests.E) None of the above
F) B) and C)

Question 2

The Federal Trade Commission's Bureau of Competition _____.

Accepted Answer

A)   promotes restraint of trade among business firms
B)   encourages monopolization and agreements between competitors
C)   promotes anti-competitive strategies
D)   seeks out and challenges anti-competitive conduct in the marketplaceE) A) and B)
F) All of the above

Question 3

Which law primarily targets children's products,which are defined as those used by individuals 12 years old or younger?

Accepted Answer

A)   Consumer Product Safety Commission (CPS
C)  
B)   Child Protection and Toy Safety Act of 1969
C)   Child Protection Act of 1990
D)   Consumer Credit Protection Act of 1968E) A) and B)
F) B) and C)

Question 4

Technological success is based upon innovation,which is independent of imagination and risk taking.

Accepted Answer

A) True 
 B)False

Question 5

Millennials tend to be influenced more by traditional advertising,sales reps,and word-of-mouth recommendations than through digital media.

Accepted Answer

A) True 
 B)False

Question 6

Gen Xers have lower average incomes than their Millennial and Baby Boomer counterparts.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following refers to a group of people or organizations for which an organization designs a marketing mix intended to satisfy the needs of that group?

Accepted Answer

A)   Target market
B)   Industrial market
C)   Virtual market
D)   External environmentE) All of the above
F) A) and D)

Question 8

Which of the following statements is true of the external environment with regard to developing a marketing mix?

Accepted Answer

A)   It is a standard variable that does not change.
B)   It does not give an accurate estimation of the target market.
C)   It is manually controlled to generate a marketing mix.
D)   It continually molds and reshapes the target market.E) All of the above
F) None of the above

Question 9

Discuss how business and government are interdependent,and discuss three legislative acts that have had a positive impact on protecting American consumers.

Accepted Answer

Business needs government regulation to ...

Question 10

Unlike Hispanic Americans,most:

Accepted Answer

A)   Asian Americans are born outside the United States.
B)   Asian Americans' average family income is less.
C)   Asian Americans seldom retain their core Asian values.
D)   Asian Americans are less educated.E) All of the above
F) B) and D)

Question 11

Which of the following about African Americans is true?

Accepted Answer

A)   They do not believe in strong cultural connections.
B)   In African American homes,husbands alone make decisions regarding large purchases.
C)   They generally expect brands to support social causes.
D)   They make up the largest group to use mobile devices for banking transactions.E) A) and B)
F) All of the above

Question 12

Which of the following statements is true of the attitude of teens in the United States?

Accepted Answer

A)   Most teens prefer to carry out offline shopping
B)   According to a Packaged Facts study,75 percent would rather have a new pair of shoes than 50 new MP3 downloads,and 63 percent would choose a new pair of jeans over concert tickets
C)   Teens spend more on food than any other cohort group.
D)   Most teens are influenced by traditional advertising,sales reps,and word-of-mouth recommendations than any other cohort.E) A) and B)
F) A) and C)

Question 13

Explain the concept of a marketing mix and why firms must alter their marketing mix.

Accepted Answer

A marketing mix is the unique combinatio...

Question 14

Which of the following is NOT a key provision of the Patient Protection and Affordable Care Act?

Accepted Answer

A)   Workers cannot be denied coverage.
B)   Large employers must offer coverage to full-time workers.
C)   A worker can be denied coverage for a preexisting condition.
D)   Young adults can stay on their parents' plans until age 26.E) All of the above
F) A) and C)

Question 15

Given current demographics in the United States,Millennials:

Accepted Answer

A)   are now greater in number than Baby Boomers.
B)   spend the most on food than any other cohort.
C)   have been the least affected by the Great Recession.
D)   are less interested in technology than any other group.E) A) and D)
F) None of the above

Question 16

The study of people's essential statistics,such as age,race and ethnicity,and location is called:

Accepted Answer

A)   demography.
B)   a component lifestyle.
C)   social networking.
D)   social marketing.E) All of the above
F) None of the above

Question 17

Which statement is true about younger Millennials?

Accepted Answer

A)   They graduated from college during the Great Recession.
B)   They tend to look at unemployment in the same way as done by the older generations.
C)   They do not spend time surfing the Web or on social media.
D)   They are quick to change jobs if they are unsatisfied.E) C) and D)
F) B) and C)

Question 18

Which of the following is NOT an approach companies take to keep innovation strong?

Accepted Answer

A)   Using teams of writers to imagine detailed opportunities and threats for their companies,partners,and collaborators in future markets
B)   Creating websites that act as literal marketplaces of ideas where innovators can go to look for help with scientific and business challenges
C)   Talking to early adopters and looking for new things or wishing for something better to help in daily tasks at home and work
D)   Restricting the degree to which people can follow their entrepreneurial passionsE) B) and C)
F) A) and D)

Question 19

The Federal Trade Commission (FTC)enforces regulations against selling and distributing adulterated or hazardous food and drug products.

Accepted Answer

A) True 
 B)False

Question 20

The CAN-SPAM Act:

Accepted Answer

A)   prohibits commercial emailers from using false addresses and presenting false or misleading information.
B)   requires fast-food chains to open their facilities to health inspection at least once every quarter.
C)   requires verifiable parental consent before a website can collect information from children.
D)   allows commercial emailers to charge consumers a fee to opt out of receiving further email.E) C) and D)
F) None of the above

Exam 4: The Marketing Environment

Given current demographics in the United States,Millennials:

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Technological success is based upon innovation,which is independent of imagination and risk taking.

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Which law primarily targets children's products,which are defined as those used by individuals 12 years old or younger?

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Which of the following refers to a group of people or organizations for which an organization designs a marketing mix intended to satisfy the needs of that group?

Correct AnswerverifiedShow Answer

Which of the following about African Americans is true?

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Which of the following statements is true of the external environment with regard to developing a marketing mix?

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Which of the following is NOT an approach companies take to keep innovation strong?

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Which of the following statements is true of the attitude of teens in the United States?

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Which statement is true about younger Millennials?

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The study of people's essential statistics,such as age,race and ethnicity,and location is called:

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Discuss how business and government are interdependent,and discuss three legislative acts that have had a positive impact on protecting American consumers.

Correct AnswerverifiedBusiness needs government regulation to ...View AnswerShow Answer

The Federal Trade Commission's Bureau of Competition _____.

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The CAN-SPAM Act:

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Gen Xers have lower average incomes than their Millennial and Baby Boomer counterparts.

Correct AnswerverifiedShow Answer

Unlike Hispanic Americans,most:

Correct AnswerverifiedShow Answer

The Federal Trade Commission (FTC)enforces regulations against selling and distributing adulterated or hazardous food and drug products.

Correct AnswerverifiedShow Answer

Which of the following is NOT a key provision of the Patient Protection and Affordable Care Act?

Correct AnswerverifiedShow Answer

When considering the social factors that affect marketing,people with component lifestyles are:

Correct AnswerverifiedShow Answer

Millennials tend to be influenced more by traditional advertising,sales reps,and word-of-mouth recommendations than through digital media.

Correct AnswerverifiedShow Answer

Explain the concept of a marketing mix and why firms must alter their marketing mix.

Correct AnswerverifiedA marketing mix is the unique combinatio...View AnswerShow Answer

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Business needs government regulation to ...
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A marketing mix is the unique combinatio...
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