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Exam 6: Consumer Decision Making

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Question 61

Multiple Choice

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_____ refers to how an individual actually perceives himself or herself.

A) Self-esteem
B) Self-actualization
C) Ideal self-image
D) Real self-image

E) B) and D)
F) B) and C)

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Question 62

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The Internet has changed the quality of information available to make purchase decisions.

A) True
B) False

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Question 63

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The value that a consumer expects to obtain from a purchase is called __________________.

How do reference groups influence consumer buying decisions?

Discuss how personality affects consumer behavior.

A group of brands that results from an information search that a buyer can choose among is referred to as the buyer's ________________________.

Marketers can analyze a consumer's self-concept to anticipate their buying behavior.Self-concept combines the ideal self-image and the real self-image.

If the director of a company aspires to become its managing director,works hard toward that goal,and achieves the position.Which of his needs is fulfilled according to Maslow's hierarchy of needs?

Personality is a term used to broadly organize and group the consistencies of an individual's reactions to situations.

The ___________________ is an orderly series of stages in which consumers' attitudes and behavioral tendencies evolve through maturity,experience,and changing income and status.

Laura went to Walmart to check the quality,sizing,and price of some branded clothes.But she found the same items at a cheaper price online and bought them online instead of getting them at Walmart.What is this practice called?

When two friends,who support two different political parties,only quote statistics that support their favorite political party's strengths but not its weaknesses,which type of perception do they demonstrate?

Which of the following exerts the most influence on a consumer's buying decisions?

Unlike experiential learning,conceptual learning occurs when an experience changes your behavior.

According to Maslow's hierarchy of needs,the most basic human needs are _____.

Identify and explain the importance of cultural influences and how they affect consumer decision making.

_____ occurs when consumers feel that making the wrong decision might cause some concern or anxiety.

Whenever a particular fashion house brings out a new product line,it publicly launches the products in a grand social event,invites society's who's who,and lavishly displays its new products.What term best describes this type of consumer involvement?

Jane and Kyle,who have been married for four years,recently had a baby girl.Given their current stage in the family life cycle,which statement is most likely true of their spending behavior?

Melina considers herself a fashionista and would like to be perceived as more fashion oriented than her friends and family.However,her family and friends feel she dresses just like them.In this case,the perception of Melina's friends and family contradicts Melina's _____.