Question 1

Which of the following statements is true of product lines?

Accepted Answer

A)   They limit the product choices offered to customers to one or two product items.
B)   They provide economies of scale in advertising.
C)   They require greater transportation and warehousing costs than product items.
D)   They increase a firm's manufacturing and inventory costs.E) A) and B)
F) A) and C)

Question 2

In the case of private brands,overhead is low and there are no marketing costs.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following statements is true of product items?

Accepted Answer

A)   They are the test products that are released by a company before starting a product line.
B)   They include all the products that an organization manufactures and sells to its consumers.
C)   They are never made part of any product lines and are sold only in select outlets.
D)   They can be easily distinguished from other products produced by the same organization.E) A) and C)
F) B) and C)

Question 4

Eve Aura,a manufacturer of bath and beauty products,predominantly sells convenience products.Given this information,which is a characteristic of Eve Aura's products?

Accepted Answer

A)   They are bought very rarely by consumers.
B)   They require wide distribution in order to sell sufficient quantities.
C)   They are purchased after more planning effort than specialty products.
D)   They will be more expensive than shopping products.E) B) and D)
F) B) and C)

Question 5

Discuss product mix width and product line depth and how they are relevant for marketers.

Accepted Answer

Answers will vary.Product mix width (or ...

Question 6

A shopping product is a particular item for which consumers search extensively and are very reluctant to accept substitutes.

Accepted Answer

A) True 
 B)False

Question 7

_____ is a confirmation of the quality or performance of a good or service.

Accepted Answer

A)   A warranty
B)   A package
C)   Branding
D)   LabelingE) None of the above
F) A) and D)

Question 8

Which of the following options defines brand loyalty?

Accepted Answer

A)   It is the value of a company or brand name.
B)   It is that part of a brand that can be spoken,including letters,words,and numbers.
C)   It is a name,term,symbol,design,or combination thereof that identifies a seller's products and differentiates them from competitors' products.
D)   It is a consistent preference for one brand over all others.E) None of the above
F) C) and D)

Question 9

A _____ occurs when a company's management decides to add products to an existing product line to compete more broadly in the industry.

Accepted Answer

A)   product line reeling
B)   product line extension
C)   product line classification
D)   product line contractionE) A) and C)
F) C) and D)

Question 10

Salespeople actively seek leads for selling unsought products to potential buyers.

Accepted Answer

A) True 
 B)False

Question 11

The term product refers to a tangible good.Services and ideas are not classified as products because of their intangible nature.

Accepted Answer

A) True 
 B)False

Question 12

Specialty products normally require wide distribution to sell sufficient quantities to meet profit goals.

Accepted Answer

A) True 
 B)False

Question 13

Trademark rights come from registration rather than use.

Accepted Answer

A) True 
 B)False

Question 14

Define warranty and differentiate between the two types of warranties.

Accepted Answer

Answers will vary.Just as a package is d...

Question 15

Dunchen Moo,a manufacturer of dairy products,sells evaporated milk,flavored whipped cream,and yogurts.It markets a number of yogurts,including Dunchen All Natural,Dunchen Fruit on the Bottom,Dunchen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts sold by the Dunchen brand is collectively an example of a _____.

Accepted Answer

A)   market segment
B)   target market
C)   product mix
D)   product lineE) B) and D)
F) None of the above

Question 16

Which of the following strategies of handling a brand name when marketing globally is appropriate when the name cannot be pronounced in the local language or when the brand name is owned by someone else?

Accepted Answer

A)   Adaptations and modifications
B)   Transactional marketing strategy
C)   One-brand-name everywhere
D)   Transformational marketing strategyE) A) and C)
F) A) and B)

Question 17

Yumé Nu,a battery manufacturing company,began marketing its products as environmentally friendly and biodegradable,even though this has not been scientifically verified.In this scenario,Yumé Nu has used _____ to sell its products.

Accepted Answer

A)   quality modification
B)   product line extension
C)   repositioning
D)   greenwashingE) A) and D)
F) B) and D)

Question 18

Universal product codes (UPCs)are the lines on product labels that are read by computerized optical scanners that match codes with brand names,package sizes,and prices.

Accepted Answer

A) True 
 B)False

Question 19

Scanning universal product codes (UPCs)slows down the process of recording consumer purchases at high-volume outlets.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following best defines brand equity?

Accepted Answer

A)   The value of a company or brand name
B)   The elements of a brand that cannot be spoken
C)   A name,term,symbol,design,or combination thereof that identifies a seller's products and differentiates them from competitors' products
D)   That part of a brand that can be spoken,including letters,words,and numbersE) B) and C)
F) All of the above

Exam 10: Product Concepts

Scanning universal product codes (UPCs)slows down the process of recording consumer purchases at high-volume outlets.

Correct Answer
verified

A shopping product is a particular item for which consumers search extensively and are very reluctant to accept substitutes.

Correct Answer
verified

Define warranty and differentiate between the two types of warranties.

Correct Answer
verified
Answers will vary.Just as a package is d...
View Answer

Salespeople actively seek leads for selling unsought products to potential buyers.

Correct Answer
verified

The term product refers to a tangible good.Services and ideas are not classified as products because of their intangible nature.

Correct Answer
verified

A _____ occurs when a company's management decides to add products to an existing product line to compete more broadly in the industry.

Correct Answer
verified

Yumé Nu,a battery manufacturing company,began marketing its products as environmentally friendly and biodegradable,even though this has not been scientifically verified.In this scenario,Yumé Nu has used _____ to sell its products.

Correct Answer
verified

Universal product codes (UPCs)are the lines on product labels that are read by computerized optical scanners that match codes with brand names,package sizes,and prices.

Correct Answer
verified

Which of the following statements is true of product items?

Correct Answer
verified

Correct Answer
verified

Eve Aura,a manufacturer of bath and beauty products,predominantly sells convenience products.Given this information,which is a characteristic of Eve Aura's products?

Correct Answer
verified

_____ is a confirmation of the quality or performance of a good or service.

Correct Answer
verified

Specialty products normally require wide distribution to sell sufficient quantities to meet profit goals.

Correct Answer
verified

Discuss product mix width and product line depth and how they are relevant for marketers.

Correct Answer
verified
Answers will vary.Product mix width (or ...
View Answer

In the case of private brands,overhead is low and there are no marketing costs.

Correct Answer
verified

Which of the following best defines brand equity?

Correct Answer
verified

Trademark rights come from registration rather than use.

Correct Answer
verified

Which of the following options defines brand loyalty?

Correct Answer
verified

Which of the following statements is true of product lines?

Correct Answer
verified

Which of the following strategies of handling a brand name when marketing globally is appropriate when the name cannot be pronounced in the local language or when the brand name is owned by someone else?

Correct Answer
verified

Exam 10: Product Concepts

Scanning universal product codes (UPCs)slows down the process of recording consumer purchases at high-volume outlets.

Correct AnswerverifiedShow Answer

A shopping product is a particular item for which consumers search extensively and are very reluctant to accept substitutes.

Correct AnswerverifiedShow Answer

Define warranty and differentiate between the two types of warranties.

Correct AnswerverifiedAnswers will vary.Just as a package is d...View AnswerShow Answer

Salespeople actively seek leads for selling unsought products to potential buyers.

Correct AnswerverifiedShow Answer

The term product refers to a tangible good.Services and ideas are not classified as products because of their intangible nature.

Correct AnswerverifiedShow Answer

A _____ occurs when a company's management decides to add products to an existing product line to compete more broadly in the industry.

Correct AnswerverifiedShow Answer

Yumé Nu,a battery manufacturing company,began marketing its products as environmentally friendly and biodegradable,even though this has not been scientifically verified.In this scenario,Yumé Nu has used _____ to sell its products.

Correct AnswerverifiedShow Answer

Universal product codes (UPCs)are the lines on product labels that are read by computerized optical scanners that match codes with brand names,package sizes,and prices.

Correct AnswerverifiedShow Answer

Which of the following statements is true of product items?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Eve Aura,a manufacturer of bath and beauty products,predominantly sells convenience products.Given this information,which is a characteristic of Eve Aura's products?

Correct AnswerverifiedShow Answer

_____ is a confirmation of the quality or performance of a good or service.

Correct AnswerverifiedShow Answer

Specialty products normally require wide distribution to sell sufficient quantities to meet profit goals.

Correct AnswerverifiedShow Answer

Discuss product mix width and product line depth and how they are relevant for marketers.

Correct AnswerverifiedAnswers will vary.Product mix width (or ...View AnswerShow Answer

In the case of private brands,overhead is low and there are no marketing costs.

Correct AnswerverifiedShow Answer

Which of the following best defines brand equity?

Correct AnswerverifiedShow Answer

Trademark rights come from registration rather than use.

Correct AnswerverifiedShow Answer

Which of the following options defines brand loyalty?

Correct AnswerverifiedShow Answer

Which of the following statements is true of product lines?

Correct AnswerverifiedShow Answer

Which of the following strategies of handling a brand name when marketing globally is appropriate when the name cannot be pronounced in the local language or when the brand name is owned by someone else?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary.Just as a package is d...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary.Product mix width (or ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified