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Exam 15: Distributing Products

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Question 1

Multiple Choice

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Taken together,all of the organizations that move goods from the sources of raw materials to ultimate consumers is known as a:

A) multifunction network.
B) supply chain.
C) critical distribution path.
D) marketing priority network.

E) All of the above
F) C) and D)

Correct Answer

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B

Question 2

Multiple Choice

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Compared to railroads and trucks,the biggest advantage offered by air transport is that it is:

A) faster.
B) more dependable.
C) lower in cost.
D) able to reach more destinations.

E) C) and D)
F) A) and D)

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Question 3

Multiple Choice

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A n) _________ is one type of marketing intermediary that brings together buyers and sellers and assists in negotiating an exchange,but does not take title to the goods.

Comstock Coal Distributors does not mine coal itself.In fact,the firm does not even store or handle coal.Instead,Comstock solicits orders for low sulfur coal from other firms,then purchases the required amount from suppliers and directs them to ship the coal to its customers.Comstock is a:

Currently,Halperin Electrical sells directly to thousands of industrial customers.Halperin could reduce the number of exchange relationships by including wholesalers in its channel of distribution.

Imaginex Toys,Inc.produces toys designed to stimulate the imaginations of young children.In order to control all of the marketing operations,Imaginex owns all of the organizations in the channel of distribution for its toys,including a chain of Imaginex retail stores.The approach taken by Imaginex is known as an administered distribution system.

An increase in energy prices would encourage shippers to rely more on rail transportation.

Telemarketing is the sale of goods and services by telephone.

Electronic retailing is selling goods and services over the Internet to the final consumer.

A firm that wants to distribute its products as widely in a market as possible would use an) ___________ distribution strategy.

Railroads are an energy-efficient mode of transporting many types of goods.

Which of the following statements about kiosks and carts is the most accurate?

Saul-Mart is the name of a new chain of discount stores.A major part of Saul-Mart's competitive strategy is likely to be based on keeping its prices lower than those of other types of retailers.

With the current emphasis on product development,pricing,branding,and promotion,the physical distribution of materials and goods is no longer a major concern of marketing.

Retailers agree to cooperate with producers in administered distribution systems because the producers provide extensive marketing services to the retailer for free.

Items such as snow skis,lawnmowers,and other highly seasonal items are often held in ___________ warehouses during the months they are not in demand.

Salespeople can be important providers of information utility.

A full-service wholesaler will provide suppliers with market information they can't afford or can't obtain themselves.

Providing buyers with credit terms such as "90 days same as cash" is a way marketing intermediaries can provide time utility to customers.

One way traditional retailers have maintained customers in the face of increasing competition from online sellers and other direct markers is to place more emphasis on providing _________ utility.